Robert Lawrence

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 01/2000 → Present
  Lawrence Cable & Co Llp
  Wilkes-Barre, PA
• 03/2006 → 09/2025
  Avanatax Investment Services, Inc.
  Wilkes-Barre, PA
• 06/2013 → 09/2025
  Avantax Advisory Services
  Bear Creek Village, PA
• 04/2017 → Present
  K And L Partnership
  Plains, PA
• 08/2021 → Present
  Strategic Personal Financial Management Llc
  Wilkes-Barre, PA
• 09/2025 → Present
  Cetera Wealth Services, Llc
  Wilkes-Barre, PA
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2013-06-20 → 2025-09-05
  Avantax Advisory Services
  Bear Creek Village, PA

Other Businesses

1) 106 S Main St - Rental Property~106 S Main St~Wilkes-Barre~PA~18701~Rental Property Owner/Management~Owner/Sole Proprietor~1/1/1988~1hrs~0hrs~owner-rental property 2) Bay Area Solutions for Improvement~106 S Main St~Wilkes-Barre~PA~18701~Rental Property Owner/Management~Owner/Sole Proprietor~1/1/2005~1hrs~0hrs~Owner-rental property 3) Klas/Kala~106 South Main St~Wilkes Barre~PA~18701~Rental Property Owner/Management~Owner/Sole Proprietor~1/1/1996~4hrs~0hrs~Owner-Wendy's locations-rental property 4) Lawrence, Cable and Company, LLP~106 S Main St~Wilkes-Barre~PA~18701~Tax Preparation/Accounting~Accountant/Bookkeeper~1/1/1986~40hrs~35hrs~Acctg & tax prep (partner) 5) Quality Served First, Inc - Wendy's~106 S Main St~Wilkes-Barre~PA~18701~Restaurant Owner/Manager/Employee~Treasurer/Comptroller~1/1/1996~1hrs~0hrs~Treasurer of company 6) QSF, Inc Wendys~106 South Main St~Wilkes_Barre~PA~18701~Restaurant Owner~Member of the Board of Directors~6/1/1996~6hrs~3hrs~Board Over - View 7) Wilkes-Barre Rotary Club~77 East Market Street~Wilkes-Barre~PA~18701~Nonprofit~Director/Officer1/1/1978~2hrs Treasurer 8) K and L Partnership~10 Downs Drive, Plains~Plains~PA~18705~Rental Property~Owner~4/15/2017~1hrs~0hrs~managerial 9) STRATEGIC PERSONAL FINANCIAL MANAGEMENT LLC POSITION: Owner NATURE: New name and entity INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 120 START DATE: 08/16/2021 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner and operator. 10) SEA CLOISTERS ON HILTON HEAD HOA POSITION: Treasurer NATURE: Treasurer- Review financial statements of the management company on the HOA; Review financial statements for the Board INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 08/25/2022 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Review financial statements for the Board 11) KELA LLC POSITION: Owner NATURE: Owner of land next to Wendy's restaurant in Dallas, Pa INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2023 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: none 12) KLAS-GP, INC POSITION: owner NATURE: 1% general partner in a limited partnership w/ Wendy's restaurant locations INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 06/06/2002 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner 13) ADVERTISING OUTSOURCING SERVICES LLC POSITION: Owner NATURE: Provides Ads for newspapers INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2020 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: None 14) QSFSA LLC POSITION: Owner NATURE: Wendy's Restaurant in Clarks Summit, Pa INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2023 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner 15) ALEXANDERIAN - LAWRENCE PARTNERSHIP POSITION: Owner NATURE: Owns Wendy's Restaurant in Dallas, Pa INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/29/2019 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner 16) KALA-GP, INC POSITION: Owner - 50% NATURE: the 1% general partner in a limited partnership which owns the land and building for Wendy's Restaurant INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2005 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: none 17) DYNAMIC FRAMEWORKS LLC POSITION: Owner NATURE: Ads for newspapers INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2020 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: none - owner 18) QUALITY SERVED FAST II, INC POSITION: Owner NATURE: Wendy's Restaurant in Pa. review of operations and financial reporting INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2005 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Part owner.

Exams

• S63 Uniform Securities Agent State Law Examination
  2006-07-07

Designations

• Certified Financial Planner