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Cetera Investment Advisers LLC CRD 105644
$257B regulatory AUM 24,019 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| MI | RA | APPROVED | 2025-09-05 |
| TX | RA | APPROVED_RES | 2025-09-05 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Edward Jones | St Louis | MO | 12/2013 | 05/2017 |
| On Investment Management Co | Cincinnati | OH | 04/2017 | 12/2019 |
| The O.N. Equity Sales Company | Cincinnati | OH | 05/2017 | 12/2019 |
| Avantax Insurance Agency, Llc | South Lyon | MI | 12/2019 | 09/2025 |
| Avantax Investment Services, Inc. | South Lyon | MI | 12/2019 | 09/2025 |
| Avantax Advisory Services | South Lyon | MI | 12/2019 | 09/2025 |
| Financial Architects Inc. | Farmington Hills | MI | 04/2017 | 12/2019 |
| J.R. Financial Services Llc | South Lyon | MI | 01/2018 | Present |
| Ohio National Life Insurance Company | Cincinnati | OH | 04/2017 | 12/2019 |
| Reach Financial Services | South Lyon | MI | 01/2021 | Present |
| Troy High School | Dearborn | MI | 11/2021 | 05/2025 |
| J.R. Financial Services Llc | Dearborn | MI | 01/2018 | Present |
| Cetera Wealth Services, Llc | Dearborn | MI | 09/2025 | Present |
| Cetera Investment Advisers Llc | Schaumburg | IL | 09/2025 | Present |
1) Ohio National Life Insurance Company One Financial Way~Cincinnati~OH~45242~Insurance Agent~Agent~4/1/2017~5hrs~5hrs~Assist clients in management and administering of life insurance contracts as it pertains to their long term financial plans. 2) REACH FINANCIAL SERVICES POSITION: Financial Consultant NATURE: I will act under my licensed duties the same as I have under Avantax, under the requested DBA as Brand Marketing. INVESTMENT RELATED: No NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 01/01/2021 ADDRESS: 129 N Lafayette, South Lyon MI 48178, DESCRIPTION: Wealth Management, Retirement Planning, Tax Management, Insurance Planning, Estate/Legacy Planning 3) INVEST WITH A PLAN POSITION: SubRep NATURE: I am listed as a SubRep under Invet With A Plan approved by Avantax Wealth Management. INVESTMENT RELATED: No NUMBER OF HOURS: 20 SECURITIES TRADING HOURS: 20 START DATE: 01/02/2023 ADDRESS: 21701 Homer St., Dearborn MI 48124, United States DESCRIPTION: There is no additional duties and responsibilities outside the standard of serving and manging client relationships as an independent advisor partnering with the Avantax Wealth Management Community. 4) J.R. FINANCIAL SERVICES LLC POSITION: Accountant NATURE: Accounting Services/Tax Preparation & Planning INVESTMENT RELATED: No NUMBER OF HOURS: 15 SECURITIES TRADING HOURS: 5 START DATE: 01/28/2018 ADDRESS: 21701 Homer St, Dearborn MI 48178, United States DESCRIPTION: Duties in this capacity is for tax preparation, planning, and accounting services. Collect client data necessary for rendered services and complete work within the scope of job. Acting as resident agent under the capacity of my tax practice affiliation. 5) J.M.P. HOLDINGS/INVESTMENTS, LLC POSITION: Member NATURE: This entity was opened for potential investment holdings, however never actively used. This is a dormant activity, however the entity is still listed on record with Michigan (LARA). INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 05/08/2025 ADDRESS: 21701 Homer St, Dearborn MI 48124, United States DESCRIPTION: Owner/Member of entity. No activity under this LLC. 7) PORTER WEALTH MANAGEMENT, LLC POSITION: Member/Owner NATURE: This was an entity opened prior to joining Avantax in preparation to market and complete any tax preparation and accounting services under. No activity was ever completed under the entity because I opted to complete all activities under JR Financial Services - which was disclosed. INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 04/19/2019 ADDRESS: 21701 Homer St, Dearborn MI 48124, United States DESCRIPTION: This was an entity opened prior to joining Avantax in preparation to market and complete any tax preparation and accounting services under. No activity was ever completed under the entity because I opted to complete all activities under JR Financial Services - which was disclosed.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2014-01-27 |
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