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961 Four Mile Road Nw Suite B, Grand Rapids, MI 49544-8252 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| FL | RA | APPROVED | 2026-01-12 |
| MI | RA | APPROVED | 2014-01-03 |
Branch Locations
3801 Pga Boulevard Suite 600, Palm Beach Gardens, FL 33410 • United States
961 Four Mile Road Nw Suite B, Grand Rapids, MI 49544-8252 • United States
1 disclosure category reported Yes on this SEC record. Read each Yes below, then review the firm’s Form ADV Item 11 guide for how disclosure questions work.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Plp Advisors, Llc | Grand Rapids | MI | 01/2010 | 09/2024 |
| Luminist Capital Llc | Grand Rapids | MI | 08/2014 | Present |
| Plp Services, Llc D/B/A Retirement Lifestyles Advocates | Grand Rapids | MI | 04/2001 | Present |
| Illuminated Insurance Services, Llc | Grand Rapids | MI | 09/2019 | Present |
| Advisory Advocates Llc | Grand Rapids | MI | 07/2016 | Present |
| Luminist Capital, Llc | Grand Rapids | MI | 08/2017 | 11/2020 |
| Plp Advisors, Llc | Grand Rapids | MI | 12/2013 | Present |
| Plp Metals, Llc | Grand Rapids | MI | 11/2013 | Present |
| Plp Advisors, Llc | Grand Rapids | MI | 12/2025 | Present |
1) TRUSTEE OF A TRUST THAT OWNS LUMINIST HOLDINGS, LLC WHICH IN TURN IS PART OWNER OF LUMINIST CAPITAL, LLC, ADVISORY ADVOCATES, LLC AND RM INVESTMENT STRATEGIES. 4981 CASCADE ROAD, SUITE C, GRAND RAPIDS, MI 49546; INVESTMENT RELATED; SINCE 08/2014; SPENDS APPROXIMATELY 5 HOURS PER MONTH. CLIENTS OF PLP ARE REFERRED TO ADVISORY ADVOCATES, LLC FOR ASSET MANAGEMENT SERVICES. 2) PLP ADVISORS, LLC, INVESTMENT RELATED; 961 FOUR MILE RD NW, GRAND RAPIDS, MI 49544; REGISTERED INVESTMENT ADVISER; MANAGING MEMBER SINCE 01/2010 & INVESTMENT ADVISOR REP SINCE 12/2013; 80 HRS/MO 3) PLP SERVICES, LLC d/b/a RETIREMENT LIFESTYLE ADVOCATES; INVESTMENT RELATED; 961 FOUR MILE RD NW, GRAND RAPIDS, MI 49544; MANAGING MEMBER & INSURANCE AGENT; SINCE 04/2001 AND I SPEND APPROX. 160 HOURS PER MONTH ON THIS ACTIVITY; CASE DESIGN, WHOLESALE FIXED LIFE & ANNUITY PRODUCTS. 4) PLP METALS, LLC; INVESTMENT RELATED; 961 FOUR MILE RD, NW GRAND RAPIDS, MI 49544; SALE OF PRECIOUS METALS; MANAGING MEMBER; SINCE 11/2013: 4 HOUR PER MONTH. 5) TG LEASING, LLC, SAME ADDRESS AS ABOVE; NON-INVESTMENT RELATED; MEMBER; SINCE 06/2011; APPROX. 1 HOUR PER MONTH ON THIS ACTIVITY; RECORD KEEPING. 6) SPANISH MAIN INVESTMENTS, LLC; 11381 ALGOMA AVE NE, ROCKFORD, MI 49341; INVESTMENT CLUB WITH NON-CLIENTS; SINCE 03/2012; MEMBER. LLC is not conducting business at this time. 7) Buitenhoff Farms LLC; Rockford, MI; resident agent for LLC; LLC is not conducting business at this time. 8) Watchdog Publishing, LLC; 961 FOUR MILE RD NW, GRAND RAPIDS, MI 49544; resident agent for LLC; insurance agent marketing firm; 1 hour per month on this activity. 9) Illuminated Insurance Services LLC; 4981 CASCADE ROAD, SUITE C, GRAND RAPIDS, MI 49546; INVESTMENT RELATED; Insurance Sales; MANAGING MEMBER AND INSURANCE SALES; SINCE 09/2019; 4 HRS/MO
| Code | Exam | Date |
|---|---|---|
| S65 | Uniform Investment Adviser Law Examination | 2002-02-08 |
| S63 | Uniform Securities Agent State Law Examination | 1999-01-27 |
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