William Reed Pickering

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 05/2001 → Present
  (Dba) First Summit Financial
  Sanford, FL
• 02/2010 → 08/2017
  Lincoln Financial Securities Corp
  Winston Salem, NC
• 08/2017 → 02/2025
  Concourse Financial Group Securities Inc
  Winston Salem, NC
• 02/2025 → Present
  Cetera Wealth Services, Llc
  Winston Salem, NC
• 02/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2017-09-13 → 2025-02-20
  Concourse Financial Group Securities, Inc.
  Winston Salem, NC
  Birmingham, AL
  Winston Salem, NC
  Birmingham, AL
• 2010-06-23 → 2017-09-13
  Osaic Fs, Inc.
  Winston Salem, NC
  Winston Salem, NC
  Sanford, FL

Other Businesses

(dba) FIRST SUMMIT FINANCIAL; Investment Related; Residence, Winston Salem, NC 27265; Insurance and Financial Services; Operations Manager; Start Date 05/2001; 170 hours per month with most hours occurring during trading hours; Sales and service of accident and health, traditional life, and annuity insurance products. I also assist in managing the IMO operations and help manage the day to day operations.

Exams

• S66 Uniform Combined State Law Examination
  2010-06-04