Barry D Morris

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 12/2004 → Present
  Lou M Rocco,
  Morristown, NJ
• 11/2008 → 09/2025
  Avantax Investment Services, Inc.
  Cedar Knolls, NJ
• 09/2009 → 09/2025
  Avantax Advisory Services
  Cedar Knolls, NJ
• 08/2014 → 09/2025
  Avantax Insurance Agency, Llc
  Cedar Knolls, NJ
• 09/2025 → Present
  Cetera Wealth Services, Llc
  Cedar Knolls, NJ
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2009-10-27 → 2025-09-05
  Avantax Advisory Services
  Cedar Knolls, NJ
  Westfield, NJ
  Dallas, TX

Other Businesses

1) ROCMOR FINANCIAL SERVICES POSITION: Owner/Sole Proprietor NATURE: Tax Preparation/Accounting/Financial Services INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 80 START DATE: 08/02/2010 ADDRESS: 240 Cedar Knolls Road, suite 305, Cedar Knolls NJ 07927-1621, United States DESCRIPTION: Tax preparation, accounting, bookkeeping and financial services. 2) NAME OF OTHER BUSINESS: THE SHEEN CENTER FOR THOUGHT & CULTURE; INVESTMENT RELATED: NO; ADDRESS: 18 BLEECKER ST, NEW YORK, NY 10012; NATURE OF BUSINESS: BOARD; START DATE: 10/2025; POSITION/TITLE/RELATIONSHIP: ELECTED VOLUNTEER BOARD MEMBER; APX NUMBER OF HOURS PER WEEK: 3; APX NUMBER OF HOURS DURING TRADING HOURS: 0; BRIEF DESCRIPTION OF DUTIES: AMBASSADOR FOR THE CENTER, HELP LEAD STRATEGICALLY TO ENSURE FINANCIAL STABILITY, SUPPORT THE EXECUTIVE DIRECTOR, AND ENSURE HEALTHY GOVERNANCE; 3) NAME OF OTHER BUSINESS: AMERICAN CLASSICAL ORCHESTRA INVESTMENT RELATED: NO ADDRESS: 552 WEST END AVE NEW YORK NEW 10024 NATURE OF BUSINESS: THE AMERICAN CLASSICAL ORCHESTRA IS A TAX-EXEMPT NON-PROFIT ORGANIZATION START DATE: 06/2026 POSITION/TITLE/RELATIONSHIP: BOARD MEMBER APX NUMBER OF HOURS PER WEEK: 2 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: AS A BOARD MEMBER, I WILL BE AN AMBASSADOR FOR THE ORCHESTRA, HELP LEAD STRATEGICALLY TO ENSURE FINANCIAL STABILITY, SUPPORT THE CULTURAL MISSION OF THIS LOCAL ORCHESTRA.

Exams

• S63 Uniform Securities Agent State Law Examination
  2009-02-20

Designations

• Certified Financial Planner