Alex James Reader

Employer firm

Edelman Financial Engines CRD 104510

$326B regulatory AUM 322,130 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Periodicals / newsletters

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 11/2012 → 12/2016
  Tdameritrade, Inc
  Minneapolis, MN
• 01/2017 → 02/2025
  Financial Engines Advisors L.L.C.
  Minneapolis, MN
• 02/2025 → Present
  Edelman Financial Engines
  Santa Clara, CA

Previous Registrations

• 2012-11-28 → 2017-01-17
  Td Ameritrade, Inc.
  St. Paul, MN
• 2012-11-28 → 2017-01-17
  Td Ameritrade Investment Management, Llc
  St. Paul, MN
• 2012-06-29 → 2012-11-28
  Tower Square Securities, Inc.
  Plymouth, MN
• 2011-01-03 → 2011-11-07
  Wells Fargo Clearing Services, Llc
  St. Louis, MO
• 2009-01-09 → 2011-01-03
  Wells Fargo Investments, Llc
  Minneapolis, MN
  Minneapolis, MN

Exams

• S66 Uniform Combined State Law Examination
  2009-01-02