William Brad Brantley

Employer firm

Independent Advisor Alliance, LLC CRD 168267

$17.2B regulatory AUM 533 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Periodicals / newsletters

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 08/2014 → Present
  Lpl Financial Llc
  Charlotte, NC
• 08/2014 → Present
  Independent Advisor Alliance
  Charlotte, NC

Previous Registrations

• 2006-02-17 → 2014-08-25
  Kestra Investment Services, Llc
  Charlotte, NC
• 2003-10-31 → 2006-03-04
  Citigroup Global Markets Inc.
  Charlotte, NC
  Charlotte, NC
• 2001-04-18 → 2003-10-07
  Merrill Lynch, Pierce, Fenner & Smith Incorporated
  Charlotte, NC

Other Businesses

1) 08/25/14 -Independent Advisor Alliance / Independent Advisor Alliance - Registered Investment Advisor - Investment Related - At Reported Business Location(s) - Time Spent 100% 2) 08/25/14-BLACKBRIDGE FINANCIAL - DBA for LPL Business (entity for LPL business) - Investment Related - At Reported Business Location(s) - Time Spent 100% 3) 10/12/2017 - BBF Advisory Partners - Investment Related - Home Based - Business Entity For Tax/Investment Purposes Only - Stared 09/01/2017 - 5 Hours Per Month/0 Hours During Securities Trading - For personal and business tax reporting only. 4) 03/29/2021 - Blackbridge Financial - Investment Related - At Reported Business Location(s) - DBA for LPL Business (entity for LPL business) - Started 08/25/2014 - 160 Hours Per Month/8 Hours During Securities Trading. 5) 11/06/2024 - 706 Investments LLC - Business Entity For Tax/Investment Purposes Only - Not Investment Related - Home Based - Start Date 06/10/2024 - 0 Hours Per Month/ During Trading 6) 10/07/2025 - Solida Financial - Registered Investment Advisor DBA - Investment Related - At Reported Business Location(s) - Start date: 10/8/2025 - 160 Hours Per Month/130 Hours During Securities Trading 7) 10/13/2025 - Solida Financial - DBA for LPL Business (entity for LPL business) - Investment Related - At Reported Business Location(s) - Start Date 10/06/2025 - 160 hours per month/ 8 hours during trading 8) 07/01/2026 - Solida Financial - Registered Investment Advisor DBA - Investment Related - At Reported Business Location(s) - Start Date 06/26/2026 - 160 hours per month/ during trading

Exams

• S65 Uniform Investment Adviser Law Examination
  1996-08-01
• S63 Uniform Securities Agent State Law Examination
  1996-06-25

Other Names

• Brad Brantley