Michael Lorin Ross

Employer firm

Independent Financial Partners CRD 125112

$16.3B regulatory AUM

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Pension consulting
• Selection of other advisers
• Educational seminars
• NON-DISCRETIONARY INVESTMENT ADVICE

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 09/1995 → 04/2019
  Fidelity Investments Institutional Services Company, Inc.
  Salt Lake City, UT
• 03/2004 → 07/2018
  Strategic Advisors Inc
  Salt Lake City, UT
• 07/2018 → 04/2019
  Fidelity Personal And Workplace Advisors
  Boston, MA
• 04/2019 → Present
  Crow Creek Wealth, Llc
  San Ramon, CA
• 06/2025 → Present
  Independent Financial Partners
  Tampa, FL

Previous Registrations

• 2022-06-23 → 2025-05-30
  Riggs Capital Management, Llc
  Smoot, WY
  American Fork, UT
• 2019-05-17 → 2022-08-26
  Crow Creek Wealth
  Sam Ramon, CA
• 2018-07-13 → 2019-04-03
  Fidelity Personal And Workplace Advisors
  Boston, MA
• 2004-03-10 → 2018-07-13
  Strategic Advisers Llc
  Sunnyvale, CA
  Campbell, CA
  Walnut Creek, CA
  San Francisco, CA
  San Francisco, CA

Other Businesses

(1) Crow Creek Ventures, LLC - not investment related - PO Box 708 - Buy and sell construction and farm equipment - owner - start date Apr 1, 2025 - 5 hours/month - Buy and sell construction and farm equipment (2) row Creek Wealth, LLC - investment related - PO Box 708 - DBA- Advisory services - owner - start date Apr 1, 2018 - 120 hours/month during trading - Overall portfolio management, trading, financial planning with clients and their family members

Exams

• S66 Uniform Combined State Law Examination
  2004-01-16
• S63 Uniform Securities Agent State Law Examination
  1995-10-03

Designations

• Certified Financial Planner