Hernaldo Rivera

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 05/2014 → 01/2020
  Yorktown Management And Research Co., Inc.
  Lynchburg, VA
• 10/2014 → 10/2016
  Unified Financial Securities, Inc.
  Indianapolis, IN
• 05/2014 → 06/2017
  Api Funds
  Lynchburg, VA
• 09/2017 → 01/2023
  Foreside Fund Services, Llc
  Houston, TX
• 01/2020 → 01/2023
  Yorktown Management And Research Co., Inc.
  Houston, TX
• 01/2023 → 09/2024
  Linscomb & Williams
  Houston, TX
• 09/2024 → 05/2025
  Unemployed
  Houston, TX
• 06/2025 → Present
  Cetera Advisors Llc
  St Cloud, MN
• 06/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2023-03-23 → 2024-09-16
  Linscomb Wealth, Inc.
  Houston, TX
• 2015-01-13 → 2020-12-31
  Yorktown Management And Research Co Inc
  Houston, TX
  Forest, VA
• 2010-01-13 → 2014-05-01
  Bny Mellon Securities Corporation
  Houston, TX
  Charlotte, NC
  Houston, TX

Other Businesses

1. NAME OF OTHER BUSINESS: WR ANDERSON & CO; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FINANCIAL SERVICES; START DATE: 06/2025; POSITION/TITLE/RELATIONSHIP: FINANCIAL ADVISOR; APX NUMBER OF HOURS PER WEEK: 40; APX NUMBER OF HOURS DURING TRADING HOURS: 8; BRIEF DESCRIPTION OF DUTIES: OFFERING SECURITIES AND ADVISORY SERVICES; 2. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FIXED INSURANCE; START DATE: 4/15/2026 APX NUMBER OF HOURS PER WEEK: 40 APX NUMBER OF HOURS DURING TRADING HOURS: 40 POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT; BRIEF DESCRIPTION OF DUTIES: SALES OF FIXED INSURANCE PRODUCTS;

Exams

• S66 Uniform Combined State Law Examination
  2009-12-21
• S63 Uniform Securities Agent State Law Examination
  1997-12-31

Other Names

• Hernaldo Rivera
• Hernaldo Rivera