Heather Ashworth Failla

Employer firm

Merino Wealth Management CRD 317535

$47.2M regulatory AUM

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Selection of other advisers

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 03/2026 → Present
  Merino Wealth Management
  Glenview, IL
• 06/2007 → 02/2019
  Self Employed
  Cumming, GA
• 03/2019 → 09/2019
  J.P. Morgan Securities Llc
  Cumming, GA
• 03/2019 → 09/2019
  Jpmorgan Chase Bank, N.A.
  Cumming, GA
• 10/2019 → 01/2020
  Independent Insurance Broker
  Cumming, GA
• 02/2020 → 02/2022
  Modern Woodmen Financial Services
  Dawsonville, GA
• 02/2020 → 02/2022
  Mwa Financial Services Inc
  Dawsonville, GA
• 02/2022 → 05/2024
  Citizens Securities, Inc.
  Cumming, GA
• 06/2024 → 01/2026
  Massmutual Life Insurance Co
  Cumming, GA
• 07/2024 → 01/2026
  Mml Investors Services, Llc
  Cumming, GA

Previous Registrations

• 2024-07-31 → 2025-12-16
  Mml Investors Services, Llc
  Atlanta, GA
  Cumming, GA
• 2022-03-04 → 2024-06-05
  Citizens Securities, Inc.
  Westwood, MA
  Cumming, GA
• 2020-06-16 → 2022-02-09
  Mwa Financial Services Inc.
  Dawsonville, GA
• 2019-04-26 → 2019-09-25
  J.P. Morgan Securities Llc
  Cumming, GA
• 2004-02-13 → 2004-03-24
  Ncf Financial Services, Inc.
  Alpharetta, GA

Other Businesses

(1)Name: Piedmont Divorce Planning, LLC Inv Rel: N Add: 2100 Westshore Dr, Suite 223, Cumming, GA 30041 Nature: Consulting Position: President/Owner Start Date: 5/25/2024 No. Hr/Mo: 40 No. Hr/Mo During Sec Trading: 20 Duties: Prepare financial documents and analyses for the purpose of equitable division of assets in a divorce. (2)Name: Foundation for Financial Planning Inv Rel: Y Add: At Residential Address Nature: Board Service Position: Financial Coach Start Date: 03/07/2025 No. Hr/Mo: 4 No. Hr/Mo During Sec Trading: 1 Duties: Volunteer as a Financial Coach to help widows and widowers understand their current financial situation in order to make informed decisions and avoid costly mistakes during a time of crisis, address various financial topics to guide them on steps to take.

Exams

• S63 Uniform Securities Agent State Law Examination
  2019-02-27
• S65 Uniform Investment Adviser Law Examination
  2017-10-24

Designations

• Certified Financial Planner

Other Names

• Heather Joy Ashworth
• Heather Ashworth Phenecie
• Heather Phenecie
• Heather Ashworthphenecie
• Heather A Ashworthphenecie