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Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

  • Financial planning
  • Portfolio management (individuals)
  • Portfolio management (institutions)
  • Pension consulting
  • Selection of other advisers
  • Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
CA RA APPROVED 2025-09-05
  • CA RA
    APPROVED
    Since 2025-09-05

Branch Locations

21800 Oxnard Street Main Plaza Suite 200, Woodland Hills, CA 91367 • United States

5151 N. Palm Ave. Ste. 50, Fresno, CA 93704 • United States

16055 Ventura Blvd. Suite 711, Encino, CA 91436 • United States

Fresno, CA • United States

Disclosures

1 disclosure category reported Yes on this SEC record. Read each Yes below, then review the firm’s Form ADV Item 11 guide for how disclosure questions work.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint Yes
  • Termination No
Employment History
OrganizationCityStateFromTo
R Squared Financial, Llc Fresno CA 04/2011 Present
Valley Wide Ag Insurance Services, Inc. Dba Valley Premier Insur Fresno CA 01/2021 Present
Avantax Advisory Services Fresno CA 11/2023 09/2025
Avantax Insurance Agency, Llc Fresno CA 11/2023 09/2025
Avantax Investment Services, Inc. Fresno CA 01/2024 09/2025
Cetera Wealth Services, Llc Fresno CA 09/2025 Present
Cetera Investment Advisers Llc Schaumburg IL 09/2025 Present
  • 04/2011 → Present
    R Squared Financial, Llc
    Fresno, CA
  • 01/2021 → Present
    Valley Wide Ag Insurance Services, Inc. Dba Valley Premier Insur
    Fresno, CA
  • 11/2023 → 09/2025
    Avantax Advisory Services
    Fresno, CA
  • 11/2023 → 09/2025
    Avantax Insurance Agency, Llc
    Fresno, CA
  • 01/2024 → 09/2025
    Avantax Investment Services, Inc.
    Fresno, CA
  • 09/2025 → Present
    Cetera Wealth Services, Llc
    Fresno, CA
  • 09/2025 → Present
    Schaumburg, IL
Previous Registrations
  • 2023-11-28 → 2025-09-05
    Avantax Advisory Services
    Woodland Hills, CA
    Fresno, CA
    Encino, CA
    Dallas, TX
    Fresno, CA
  • 2011-06-22 → 2023-12-31
    R Squared Financial, Llc
    Fresno, CA
  • 2009-01-13 → 2011-04-25
    Fresno, CA
  • 2005-09-21 → 2009-01-16
    Fresno, CA
    Fresno, CA
  • 2000-08-11 → 2005-05-19
    Los Angeles, CA
Other Businesses

1) LRE PARTNERS POSITION: Partner NATURE: LRE is a family partnership with my parents and sister with the intention to buy sell hold real estate. INVESTMENT RELATED: Yes NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 10/12/2015 ADDRESS: 20311 Howard Court, Woodland Hills CA 91364, United States DESCRIPTION: I am known as a active partner. We make decisions on properties to potentially buy, sell, rent, improve and or hold. 2)VALLEY WIDE AG INSURANCE SERVICES, INC. DBA VALLEY PREMIER INSURANCE SERVICES POSITION: Independent Insurance Agent NATURE: Crop Insurance Sales and Service. Commercial General Liability Insurance Sales and Service. Workers Compensation Insurance Sales and Service. Personal Lines, Home and Auto Insurance Sales and Service. Health Insurance Sales and Service. INVESTMENT RELATED: Yes NUMBER OF HOURS: 25 SECURITIES TRADING HOURS: 10 START DATE: 01/01/2021 ADDRESS: 5151 N. Palm Ave., Ste. 50, Fresno CA 93704, United States DESCRIPTION: I sell and service commercial property and liability insurance. I sell and service workers compensation insurance. I sell and service personal lines, home and auto insurance. I sell and service group health and individual health and insurance. I advise agency agents where to place difficult commercial business lines. 3) R SQUARED FINANCIAL, LLC POSITION: CEO/Manager NATURE: Managing day to day business operations, compliance, bookkeeping, statements, email. Financial planning with new and existing clients. Portfolio reviews with existing clients. Prospecting for new business. INVESTMENT RELATED: Yes NUMBER OF HOURS: 105 SECURITIES TRADING HOURS: 60 START DATE: 04/18/2011 ADDRESS: 6511 N. Blosser Ave, Ste. 50, Fresno CA 93711, United States DESCRIPTION: Founder and Principal of the firm. Activities involve daily operations of a State Registered Advisory Firm. Prospecting new clients. Advice and guidance for investment management clients, and financial planning.

Exams
CodeExamDate
S63 Uniform Securities Agent State Law Examination 2025-01-27
S66 Uniform Combined State Law Examination 2005-09-19
  • S63 Uniform Securities Agent State Law Examination
    2025-01-27
  • S66 Uniform Combined State Law Examination
    2005-09-19
Other Names
  • Ron Labarbera

View on SEC IAPD

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