Lisa Reich

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 05/2011 → 02/2017
  Royal Alliance Associates
  Nesconset, NY
• 05/2011 → 02/2017
  Lrs Capital Group, Inc.
  Nesconset, NY
• 02/2017 → 06/2021
  Voya Financial Advisors
  Mount Sinai, NY
• 06/2021 → Present
  Cetera Wealth Services, Llc
  El Segundo, CA
• 06/2021 → Present
  Lrs Capital Group, Inc.
  Boynton Beach, FL
• 03/2023 → Present
  Cetera Investment Advisers Lls
  Schaumburg, IL

Previous Registrations

• 2017-02-22 → 2021-06-09
  Voya Financial Advisors, Inc.
  Cherry Hill, NJ
  East Setauket, NY
  Williamsport, PA
  Albany, NY
  Windsor, CT
• 2011-05-06 → 2016-12-22
  Osaic Wealth, Inc.
  Nesconset, NY
  New York, NY
• 2006-11-07 → 2011-05-10
  Oppenheimer & Co. Inc.
  Melville, NY
  Melville, NY

Other Businesses

10 NAME OF OTHER BUSINESS: LRS CAPITAL GROUP INC. INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 6/2021, POSITION/TITLE/RELATIONSHIP: OWNER, APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES AND SALE AND SERVICE OF FIXED INSURANCE; 2. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FIXED INSURANCE; START DATE: 2/2017; APX NUMBER OF HOURS PER WEEK: 1; APX NUMBER OF HOURS DURING TRADING HOURS: 1; POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT; BRIEF DESCRIPTION OF DUTIES: SALES OF FIXED INSURANCE PRODUCTS;

Exams

• S65 Uniform Investment Adviser Law Examination
  2006-11-06
• S63 Uniform Securities Agent State Law Examination
  1991-03-07

Other Names

• Lisa Ellen Reich
• Lisa Reichscholtisek
• Lisa Reich
• Lisa Reich-Scholtisek