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Transamerica Financial Advisors, LLC CRD 16164
$2.11B regulatory AUM
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
Two Liberty Place 50 South 16Th Street, Suite 3700, Philadelphia, PA 19102 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| WI | RA | APPROVED | 2025-11-24 |
Branch Locations
2901 W. Beltline Highway Suite 200, Madison, WI 53713 • United States
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Bad Axe Financial Services Llc | Viroqua | WI | 11/2025 | Present |
| Student Optimum Services | Mission Hills | CA | 05/2026 | Present |
| Vernon Women's Alliance | Viroqua | WI | 05/2026 | Present |
| Bad Axe Financial Services Llc | Viroqua | WI | 11/2025 | Present |
| Student Optimum Services | Mission Hills | CA | 05/2026 | Present |
| Vernon Women's Alliance | Viroqua | WI | 05/2026 | Present |
| Transamerica Financial Advisors | Madison | WI | 11/2025 | Present |
| Wfgia | Madison | WI | 11/2025 | Present |
| Pleasant Ridge Waldorf School Inc. | Viroqua | WI | 03/2023 | Present |
| Pleasant Ridge Waldorf School Inc. | Viroqua | WI | 08/2016 | 12/2019 |
| Self-Employed | Viroqua | WI | 01/2020 | 08/2024 |
| Driftless United Futbol | Viroqua | WI | 06/2016 | 08/2017 |
| Inheritguard, Llc | Sheridan | WY | 01/2026 | Present |
| The Miliare Group | Unknown | CA | 11/2025 | Present |
| Prime Corporate Services, Llc | Draper | UT | 02/2026 | Present |
Sales of Insurance products, part-time or full-time, for companies affiliated with Transamerica Financial Advisors (TFA). Pleasant Ridge Waldorf School Inc. 431 East Court Street | Viroqua, WI 54665 Private K-8 school in Viroqua, WI and a 501(c) non-profit incorporated in Wisconsin. It delivers Waldorf elementary education. Business Coordinator Start date 10/2015 130 hours per month, 3 hours per month during securities trading. INHERITGUARD, LLC POSITION: Member NATURE: PROVIDING BUNDLED PROFESSIONAL SERVICES WITH EMPHASIS ON ESTATE PLANNING SERVICES INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 0 START DATE: 01/15/2026 ADDRESS: 30 N Gould Street, STE 41954, SHERIDAN WY 82801, United States DESCRIPTION: CLIENT COMMUNICATIONS, FOLLOW UP WITH CLIENT ISSUES, PROVIDE EDUCATION ON ESTATEPLANNING ISSUES, SCHEDULE APPOINTMENTS. THE MILIARE GROUP POSITION: Representative NATURE: Marketing INVESTMENT RELATED: Yes NUMBER OF HOURS: 6 SECURITIES TRADING HOURS: 1 START DATE: 11/04/2025 ADDRESS: , Unknown CA , United States DESCRIPTION: WFG Co-Brand PRIME CORPORATE SERVICES, LLC POSITION: Referral Partner NATURE: Law Practice INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 1 START DATE: 02/10/2026 ADDRESS: 14946 S Manilla Dr, Draper UT 84020, United States DESCRIPTION: The activity has not yet began. Ordinarily it would be referring clients needing to establish a trust around their property as a part of the overall financial plan. BAD AXE FINANCIAL SERVICES LLC POSITION: Owner NATURE: Financial Services INVESTMENT RELATED: No NUMBER OF HOURS: 25 SECURITIES TRADING HOURS: 5 START DATE: 11/06/2025 ADDRESS: S5193 County Road NN, Viroqua WI 54665, United States DESCRIPTION: This business is not separate from my business with WFG. STUDENT OPTIMUM SERVICES POSITION: Referring Agent NATURE: College Loan Consulting INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 0 START DATE: 05/11/2026 ADDRESS: 15455 San Fernando Mission Blvd, Ste 409, Mission Hills CA 91345, United States DESCRIPTION: I will only be referring clients that need help with paying and managing college loans - only applies to Federal SchoolLoans. Student Optimum Services was established in 2010 out of Los Angeles California with 1 purpose, to assists students infinancial hardship who have been overcharged by federal loan servicers enroll and take advantage of student loanforgiveness programs offered by the U.S. Department of Education. VERNON WOMEN'S ALLIANCE POSITION: Treasurer NATURE: Civic Organization/Non-Profit INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 05/11/2026 ADDRESS: This volunteer non-profit group has no physical address, Viroqua WI 54665, United States DESCRIPTION: This is a volunteer role that I have been invited to and recommended as the treasurer to replace the outgoing treasurer. This organization is a 501(c)(3) organization that holds two small fundraising events per year and donates a small amount each year to one of the local non profits focused on supporting women and children. My role will involve bookkeeping without an ability to sign checks, as well as reporting to the group monthly on our income and expenses.
| Code | Exam | Date |
|---|---|---|
| S65 | Uniform Investment Adviser Law Examination | 2025-07-11 |
| S66 | Uniform Combined State Law Examination | 2024-11-02 |
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