Eli Henry Sakov

Employer firm

Planmember Securities Corporation CRD 11869

$10.1B regulatory AUM 125 advisory clients

Reported services (Item 5G)

Financial planning
Portfolio management (individuals)
Portfolio management (institutions)
Pension consulting
Selection of other advisers
Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers

Planmember Securities Corporation

6267 Carpinteria Avenue, Carpinteria, CA 93013 • United States

Current Registrations

Authority	Category	Status	Date
CA	RA	APPROVED	2026-01-20

CA RA
APPROVED

Since 2026-01-20

Branch Locations

Berkeley, CA • United States

6267 Carpinteria Avenue, Carpinteria, CA 93013 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

Regulatory action No
Criminal No
Bankruptcy No
Civil judicial No
Bond No
Judgment / lien No
Investigation No
Customer complaint No
Termination No

Employment History

Organization	City	State	From	To
Planmember Securities Corporation	Carpinteria	CA	01/2026	Present
Kaliber Labs, Inc.	San Francisco	CA	02/2015	10/2018
Ondaka Inc.	Mountain View	CA	10/2018	12/2020
Unspun, Inc.	San Francisco	CA	02/2021	03/2022
Eli Sakov (Self Employed)	Berkeley	CA	10/2018	Present
Aurora Innovation	Pittsburgh	PA	03/2023	06/2025
Better Leads, Inc.	Berkeley	CA	06/2025	Present
Eli Sakov (Self Employed)	Berkeley	CA	08/2018	Present
Edgewater Insurance Solutions Llc	Pacifica	CA	01/2026	Present

01/2026 → Present

Planmember Securities Corporation

Carpinteria, CA
02/2015 → 10/2018

Kaliber Labs, Inc.

San Francisco, CA
10/2018 → 12/2020

Ondaka Inc.

Mountain View, CA
02/2021 → 03/2022

Unspun, Inc.

San Francisco, CA
10/2018 → Present

Eli Sakov (Self Employed)

Berkeley, CA
03/2023 → 06/2025

Aurora Innovation

Pittsburgh, PA
06/2025 → Present

Better Leads, Inc.

Berkeley, CA
08/2018 → Present

Eli Sakov (Self Employed)

Berkeley, CA
01/2026 → Present

Edgewater Insurance Solutions Llc

Pacifica, CA

Other Businesses

1)Eli Sakov (self-employed)-1510 Ashby Ave., Berkeley, CA 94703; Investment related; Insurance sales & svcs; Licensed Insurance Producer; Start date 10/2018; 8 hrs/mnth & during trading. 2) Better Leads Inc.-1510 Ashby Ave., Berkeley, CA 94703; Noninvestment related; Founder & Operator of software company designed to develop software that will help identify insurance leads, analyze data & manage customer meetings; Founder & Operator; Start date 6/2025; 15 hrs/mth; 10 hrs/mnth during trading. 3) Eli Sakov (self-employed)-1510 Ashby Ave., Berkeley, CA 94703; Noninvestment related; consult on software for data analysis, data integration, CRM integration; Principal/Consultant; Start date 8/2018; 10 hrs/mnth; 8 hrs/mnth during trading. 4) Edgewater Insurance Solutions LLC-11 Humboldt Ct., Pacifica, CA 94044-4443; Noninvestment related; IT/Technology/Communications assistance as well as sales and service of insurance products; Independent Consultant/Agent; Start date 1/2026; 5 hrs/mnth & during trading.

Exams

Code	Exam	Date
S65	Uniform Investment Adviser Law Examination	2025-10-08

S65 Uniform Investment Adviser Law Examination

2025-10-08

View on SEC IAPD