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Principal Securities, Inc. CRD 1137
$17.0B regulatory AUM 1,717 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
711 High Street, Des Moines, IA 50392 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| FL | RA | APPROVED | 2026-01-14 |
| TX | RA | APPROVED | 2026-01-02 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Lerner Enterprises | Gainesville | FL | 04/2018 | 12/2024 |
| Relish | Gainesville | FL | 10/2017 | 12/2018 |
| University Of Florida | Gainesville | FL | 08/2016 | 04/2020 |
| Principal Life Insurance Company | Newberry | FL | 01/2025 | Present |
| Principal Securities, Inc. | Newberry | FL | 09/2025 | Present |
| Total Planning | Newberry | FL | 11/2025 | Present |
**INSURANCE POSITION: Outside Sales NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 15 SECURITIES TRADING HOURS: 15 START DATE: 11/03/2025 ADDRESS: 14276 SW 4th Place, Newberry FL 32669, United States DESCRIPTION: Sale of Life, DI, Annuities, Health, LTC, Dental, Medicare & Medical Insurance through various carriers. **TOTAL PLANNING (DBA) POSITION: Registered Representative NATURE: Mutual Funds/Securities/ VA / VL INVESTMENT RELATED: Yes NUMBER OF HOURS: 40 SECURITIES TRADING HOURS: 20 START DATE: 11/01/2025 ADDRESS: 14276 SW 4th Place, Newberry FL 32669-3393, United States DESCRIPTION: I am joining an existing, already approved DBA. I will be following all of Principals rules and regulations when soliciting products mentioned above. No check writing.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2025-12-12 |
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