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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| IA | RA | APPROVED | 2025-04-15 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Associate Staffing Licensing Program | Des Moines | IA | 01/2025 | 04/2025 |
| Principal Securities, Inc. | Des Moines | IA | 01/2025 | Present |
| Perishable Distributors Of Iowa | Ankeny | IA | 10/2022 | 12/2024 |
| Carquest Auto Parts | Ankeny | IA | 10/2021 | 08/2022 |
| Usssa | Des Moines | IA | 04/2019 | 08/2021 |
| City Of Ankeny | Ankeny | IA | 08/2018 | 03/2019 |
| Des Moines Area Community College | Ankeny | IA | 08/2021 | 12/2022 |
| Iowa State University | Ames | IA | 01/2023 | 12/2024 |
| Ankeny High School | Ankeny | IA | 08/2018 | 05/2021 |
| Southview Middle School | Amkeny | IA | 08/2016 | 07/2018 |
| Principal Life Insurance Company | Des Moines | IA | 04/2025 | Present |
| Principal Advised Services | Ankeny | IA | 04/2025 | Present |
**PRINCIPAL BANK POSITION: AVP - Advice, Education & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 04/07/2025 ADDRESS: 711 High St, Des Moines IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products. **PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 04/07/2025 ADDRESS: 711 High St, Des Moines IA 50392, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2025-03-21 |
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