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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| IA | RA | APPROVED | 2026-02-19 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Transamerica Investors Securities Corporation | Cedar Rapids | IA | 11/2019 | 07/2020 |
| Cvs Health | Cedar Rapids | IA | 07/2015 | 06/2019 |
| Anapady Llc | Cedar Rapids | IA | 08/2018 | 05/2021 |
| Cedar Rapids Community School District | Cedar Rapids | IA | 10/2017 | 02/2018 |
| Transamerica Life Insurance Company | Cedar Rapids | IA | 11/2019 | 07/2020 |
| Thrivent Investment Management Inc | Omaha | NE | 08/2020 | 12/2020 |
| Thrivent Financial | Appleton | WI | 08/2020 | 12/2020 |
| Valic Financial Advisors | Houston | TX | 05/2021 | 09/2023 |
| Ryan Motors Llc | Cedar Rapids | IA | 06/2019 | 11/2019 |
| Agia | Houston | TX | 12/2022 | 09/2023 |
| Iowa Jet Ski Llc | Cedar Rapids | IA | 05/2023 | 01/2026 |
| Nationwide Investment Services Corporation | Columbus | OH | 04/2024 | 09/2025 |
| Principal Life Insurance Company | Cedar Rapids | IA | 01/2026 | Present |
| Princiapl Securities, Inc. | Cedaer Rapids | IA | 01/2026 | Present |
| Principal Advised Services | Cedar Rapids | IA | 01/2026 | Present |
IOWA JET SKI POSITION: owner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 06/01/2022 ADDRESS: 5563 Williams Blvd SW, Cedar Rapids IA 52404, United States DESCRIPTION: Open LLC, no longer doing business as of 12/01/2025. Keeping LLC active due to advice from accountant. PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/06/2026 ADDRESS: 711 High St., Des Moines IA 50392, United States DESCRIPTION: As part of Individual Solutions, this is OBA for my IAR with PAS. PRINCIPAL BANK POSITION: AVP - Advice, Education & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/05/2026 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2020-10-14 |
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