Roberto Jose Herrera

Employer firm

Creative Planning CRD 105348

$296B regulatory AUM 1,767 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (pooled vehicles)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 07/2015 → 12/2018
  Fisher Investments
  Camas, WA
• 12/2018 → 03/2019
  Unemployed
  Vienna, VA
• 03/2019 → 07/2019
  Lovejoy Associates
  Portland, OR
• 07/2019 → 11/2019
  Empower Retirement
  Greenwood Village, CO
• 11/2019 → 03/2025
  Principal Financial Group
  Des Moines, IA
• 04/2025 → 04/2025
  Edward Shanahan
  Reston, VA
• 02/2020 → 03/2025
  Principal Seurities Inc
  Bethesda, MD
• 04/2025 → 05/2026
  Edward Shanahan
  Reston, VA
• 05/2025 → 05/2026
  Northwestern Mutual Investment Services Llc
  Reston, VA
• 05/2026 → Present
  Creative Planiing, Llc
  Overland Park, KS

Exams

• S65 Uniform Investment Adviser Law Examination
  2026-06-02
• S63 Uniform Securities Agent State Law Examination
  2020-02-25

Other Names

• Roberto Jose Herrera-Ulloa
• Roberto Jose Herrera Ulloa
• Roberto Herrera-Ulloa
• Roberto Jose Herrera
• Roberto Herrera