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Integrity Alliance, LLC. CRD 139627
$5.41B regulatory AUM
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
4135 Nw Urbandale Dr, Urbandale, IA 50322 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| MO | RA | APPROVED | 2026-03-02 |
| NE | RA | APPROVED | 2026-01-12 |
| IA | RA | APPROVED | 2026-01-05 |
| KS | RA | APPROVED | 2026-01-02 |
Branch Locations
4135 Nw Urbandale Dr, Urbandale, IA 50322 • USA
2 disclosure categories reported Yes on this SEC record. Read each Yes below, then review the firm’s Form ADV Item 11 guide for how disclosure questions work.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Virtue Wealth Counsel, Llc | Omaha | NE | 01/2019 | 03/2021 |
| American Senior Benefits | Omaha | NE | 07/2010 | Present |
| Asb Financial Corp. | Omaha | NE | 11/2018 | Present |
| Gradient Advisors Llc | Arden Hills | MN | 09/2021 | 12/2025 |
| Eternal Value Financial Corp | Omaha | NE | 02/2021 | Present |
| Eternal Value Enterprises Llc | Council Bluffs | IA | 03/2015 | 12/2016 |
| Integrity Alliance, Llc | Olathe | KS | 01/2026 | Present |
1) AMERICAN SENIOR BENEFITS POSITION: Sole Proprietor/ Contractor NATURE: Insurance sales INVESTMENT RELATED: No NUMBER OF HOURS: null SECURITIES TRADING HOURS: null START DATE: 07/01/2010 ADDRESS: 15891 W 157th Terrace, Olathe KS 66062, United States DESCRIPTION: Independent contractor selling life/health products through FMO 2) ETERNAL VALUE FINANCIAL CORP POSITION: Owner NATURE: Insurance Sales INVESTMENT RELATED: No NUMBER OF HOURS: null SECURITIES TRADING HOURS: null START DATE: 03/01/2021 ADDRESS: 15891 W 157th Terrace, Olathe KS 66062, United States DESCRIPTION: Owner of corp used for Insurance sales 3) ASB ADVISORY SERVICES POSITION: Pass though for marketing purposes NATURE: ASB Advisory Services is a Marketing, pass through for my advisory business. INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/03/2025 ADDRESS: 9850 Nicholas St, Ste200, Omaha NE 68114, United States DESCRIPTION: ASB Advisory Services is a Marketing, pass for my advisory business.
| Code | Exam | Date |
|---|---|---|
| S65 | Uniform Investment Adviser Law Examination | 2018-09-14 |
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