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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| CO | RA | APPROVED | 2026-07-28 |
| IA | RA | APPROVED | 2026-07-28 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| The Vanguard Group Inc | Scottsdale | AZ | 09/2021 | 02/2023 |
| Cloth And Flame | Phoenix | AZ | 04/2021 | 06/2021 |
| Turo | Phoenix | AZ | 06/2019 | 04/2021 |
| Self Employed | Tempe | AZ | 06/2018 | 11/2019 |
| Genesis Holding Company | Scottsdale | AZ | 04/2017 | 04/2018 |
| The Hartford Insurance Group | Phoenix | AZ | 06/2015 | 04/2017 |
| Self Employed | Scottsdale | AZ | 07/2021 | 02/2022 |
| Morgan Stanley | Gilbert | AZ | 03/2023 | 07/2023 |
| Merrill Lynch, Pierce, Fenner & Smith Incorporated | Greeley | CO | 08/2023 | 07/2024 |
| Bank Of America N.A. | Greeley | CO | 09/2023 | 07/2024 |
| Wells Fargo Clearing Services, Llc | Fort Collins | CO | 11/2024 | 07/2026 |
| Wells Fargo Bank, Na | Fort Collins | CO | 11/2024 | 07/2026 |
| Instacart | Fort Collins | CO | 07/2024 | 07/2026 |
| Principal Securities, Inc. | Timnath | CO | 07/2026 | Present |
| Principal Life Insurance Company | Timnath | CO | 07/2026 | Present |
| Principal Bank | Timnath | CO | 07/2026 | Present |
| Principal Advised Services | Timnath | CO | 07/2026 | Present |
INSTACART POSITION: Driver/shopper NATURE: Driver INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 05/13/2024 ADDRESS: 5099 Long Dr, Timnath CO 80547, United States DESCRIPTION: Role is a driver for Instacart, delivering groceries and other retail goods to the general public. Working hours are at my own discretion and do not interfere with working hours for my position with Principal.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2023-04-03 |
| S63 | Uniform Securities Agent State Law Examination | 2021-11-22 |
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