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William T Dudley

Integrity Alliance, LLC.

Winter Park, FL

CRD 7281218

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Employer firm

Integrity Alliance, LLC. CRD 139627

$5.41B regulatory AUM

Reported services (Item 5G)

  • Financial planning
  • Portfolio management (individuals)
  • Pension consulting
  • Selection of other advisers
  • Periodicals / newsletters
  • Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers
Integrity Alliance, Llc.

4135 Nw Urbandale Dr, Urbandale, IA 50322 • United States

Current Registrations

AuthorityCategoryStatusDate
FL RA APPROVED 2025-11-05
  • FL RA
    APPROVED
    Since 2025-11-05

Branch Locations

1089 W Morse Blvd Suite C, Winter Park, FL 32789 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Wd Ventures Llc Orlando FL 12/2016 Present
Independent Sales Contractor Orlando FL 01/2019 Present
Lion Street Financial Austin TX 04/2021 Present
Unemployed Orlando FL 07/2016 12/2016
Integrity Alliance, Llc. Winter Park FL 11/2025 Present
  • 12/2016 → Present
    Wd Ventures Llc
    Orlando, FL
  • 01/2019 → Present
    Independent Sales Contractor
    Orlando, FL
  • 04/2021 → Present
    Lion Street Financial
    Austin, TX
  • 07/2016 → 12/2016
    Unemployed
    Orlando, FL
  • 11/2025 → Present
    Winter Park, FL
Previous Registrations
  • 2021-08-09 → 2025-11-03
    Lion Street Advisors, Llc
    Winter Park, FL
    Austin, TX
Other Businesses

Independent Contractor representing small pharmaceutical companies; non investment related; sales consultant; started December 2016; devote 1-2 hours per month in total, all during trading hours; my role is generating and maintaining sales WD VENTURES LLC POSITION: Consultant NATURE: Consultant/ Contracted business development and sales for privately held businesses INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 01/01/2016 ADDRESS: 1002 Valencia Ave, ORLANDO FL 32804, United States DESCRIPTION: Generate new business Maintain sales DUDLEY FAMILY LLLP POSITION: Owner NATURE: Family Partnership INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 01/24/1984 ADDRESS: 417 WASHINGTON ROAD, THOMSON GA 30824, United States DESCRIPTION: Limited Partner LIFEROC CAPITAL POSITION: Consultant NATURE: Life Roc is in the Life Settlement business. They have relationships with buyers of life insurance policies and they help generate the highest offer to my clients. INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 07/01/2022 ADDRESS: 11620 Wilshire Blvd, 9th floor, Los Angeles CA 90025, United States DESCRIPTION: I occasionally have clients or prospects that no longer need their life insurance policy. If this opportunity presents itself, I will engage with LifeRoc to ensure my clients receive the best offer possible for their life insurance asset. DBA CRESCENT WEALTH POSITION: Consultant NATURE: Insurance- Fixed and Variable INVESTMENT RELATED: Yes NUMBER OF HOURS: 30 SECURITIES TRADING HOURS: 25 START DATE: 06/01/2022 ADDRESS: 1089 W Morse Blvd Suite C, Winter Park FL 32789, United States DESCRIPTION: Business development, case design, case submission and application, servicing existing clients

Exams
CodeExamDate
S66 Uniform Combined State Law Examination 2021-08-04
  • S66 Uniform Combined State Law Examination
    2021-08-04
Other Names
  • William Dudley Dudley

View on SEC IAPD

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