Jayce Reed Serrano

Employer firm

LPl Financial LLC CRD 6413

$819B regulatory AUM 209,600 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Educational seminars
• CONSULTING AND OTHER NON-DISCRETIONARY ADVISORY SERVICES

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 09/2016 → 09/2023
  Cetera Invesment Services Independent
  Victoria, TX
• 04/2017 → 09/2023
  Cetera Investment Advisers Llc
  Victoria, TX
• 09/2023 → Present
  Lpl Financial Llc
  Edna, TX

Previous Registrations

• 2017-04-19 → 2023-09-06
  Cetera Investment Advisers Llc
  Victoria, TX

Other Businesses

1) 08/29/2023 - South Star Wealth Management, Inc - DBA for LPL Business (entity for LPL business) - Investment related - At reported business location(s) - 160 Hours per month. 2) 11/15/2023 - Fidelity and Guarantee Annuities - Inv Related - At Reported Business Location(s) - Non-Variable Insurance - Start Date: 9/6/2023 - 1 Hr/Mo & During Trading 3) 02/05/2024 - VIP Insurance Agency - Non-Variable Insurance - Investment Related - At Reported Business Location(s) - Start Date 12/21/2023 - 2 Hours Per Month/ During Trading

Exams

• S65 Uniform Investment Adviser Law Examination
  2017-04-18
• S63 Uniform Securities Agent State Law Examination
  2017-02-28