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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| IA | RA | APPROVED | 2025-04-24 |
| NC | RA | APPROVED | 2025-04-24 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Wells Fargo Clearing Services | Charlotte | NC | 02/2017 | 06/2021 |
| Wells Fargo Clearing Services | Charlotte | NC | 06/2016 | 02/2017 |
| Principal Life Insurance Co | Charlotte | NC | 06/2021 | 06/2023 |
| Principal Securities Inc | Charlotte | NC | 07/2021 | 06/2023 |
| Unemployed | Gastonia | NC | 06/2023 | 04/2025 |
| Principal Life Insurance Co | Charlotte | NC | 04/2025 | Present |
| Principal Securities, Inc. | Charlotte | NC | 04/2025 | Present |
| Principal Advised Services | Gastonia | NC | 04/2025 | Present |
**PRINCIPAL BANK POSITION: Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 04/07/2025 ADDRESS: Charlotte, 401 McCullough Dr., Charlotte NC 28262, United States DESCRIPTION: Principal (Financial Counselor) role includes accountability for sales of bank deposit products. **PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 04/07/2025 ADDRESS: 2180 Dale Avenue, Lincolnton NC 28092, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest.
| Code | Exam | Date |
|---|---|---|
| S63 | Uniform Securities Agent State Law Examination | 2017-04-13 |
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