Carl Aaron Durden

Current Employers

Employment History

• 09/2014 → 11/2016
  Voya Financial Advisors
  Houston, TX
• 11/2016 → 03/2023
  Kestra Investment Services, Llc
  Houston, TX
• 11/2016 → 03/2023
  Kestra Advisory Services, Llc
  Houston, TX
• 03/2023 → Present
  Voya Financial Advisors
  Houston, TX
• 09/2025 → Present
  Fourword Financial
  Sugar Land, TX
• 04/2023 → Present
  Fourword Financial
  Sugar Land, TX

Previous Registrations

• 2016-11-09 → 2023-04-06
  Kestra Advisory Services, Llc
  Houston, TX
  Austin, TX
• 2011-01-03 → 2016-11-15
  Voya Financial Advisors, Inc.
  Houston, TX
  Austin, TX
  Houston, TX
• 2006-04-18 → 2011-01-03
  Voya Financial Partners, Llc
  Houston, TX
  Houston, TX
  Austin, TX
  Austin, TX

Other Businesses

Texas A&M University; Yes; 600 Kimbrough Blvd College Station, TX 77843; Visiting Assistant Professor; January 2023; 28 hrs/mo; 0 hrs/mo; Part time college professor; Create and deliver collegiate lectures, assist with grading, course development TALKING CENTS LLC POSITION: Founder NATURE: Company exists to further the practical training of new financial professionals through content such as communication, negotiation, sales, etc. INVESTMENT RELATED: No NUMBER OF HOURS: 16 SECURITIES TRADING HOURS: 8 START DATE: 08/25/2022 ADDRESS: 3012 Precinct Line Road, Richmond TX 77406, United States DESCRIPTION: Create content development and delivery, business oversight and development FOURWORD FINANCIAL POSITION: Financial Planner NATURE: Fixed insurance product sales (term insurance, FIA's, fixed annuities, etc.) INVESTMENT RELATED: No NUMBER OF HOURS: 20 SECURITIES TRADING HOURS: 20 START DATE: 09/29/2025 ADDRESS: 2245 Texas Drive, Suite 300, Sugar Land TX 77479, United States DESCRIPTION: Sale and service fixed insurance products. INDEPENDENT INSURANCE AGENT POSITION: Independent Insurance Agent NATURE: Fixed insurance sales INVESTMENT RELATED: No NUMBER OF HOURS: 20 SECURITIES TRADING HOURS: 20 START DATE: 10/27/2025 ADDRESS: 2245 Texas Drive, Suite 300, Sugar Land TX 77479, United States DESCRIPTION: Sales and service of various fixed insurance products. FOURWORD FINANCIAL POSITION: Founder NATURE: FourWord Financial[TM] is the DBA/LLC associated with our Voya-related financial services business. Make Money Make Sense[TM] is the new intended company tag line for which we will seek compliance approval. FourWordFinancial.com is the firm's main website including an overview of our firm, our processes, and the services we offer along with additional financially related tools and resources. LearnMoneyBeWell.com is a website within the FourWord Financial[TM] ecosystem. As such, it is "Powered By" FourWord Financial[TM] and is the process we use to help clients understand money (Make Money Make Sense[TM]). The website will be connected to the FourWordFinancial.com website (and vice versa) and is the repository for our Make Money Make Sense[TM]workshop and general financial education & wellness program content. For example, the website will include our compliance approved workshop slide decks, interactive worksheets, short-videos, articles (largely produced by FMG), self-tests (largely produced by FMG) and other resources available through the FMG website offerings (e.g., calculators). It will ultimately include a blog, if approved by compliance, and may be expanded to include other financially related tools and resources. INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 04/01/2023 ADDRESS: 2245 Texas Drive, Suite 300, Sugar Land TX 77479, United States DESCRIPTION: Provide financial services to clients through the FourWord Financia[TM] DBA and our association with Voya Financial. Oversee FourWord Financial[TM] business operations. Develop financial education and wellness content for LearnMoneyBeWell.com to serve as a marketing tool and financial education and wellness resource.

Exams

• S65 Uniform Investment Adviser Law Examination
  2006-04-11
• S63 Uniform Securities Agent State Law Examination
  2004-12-28

Designations

Other Names

• Carl Aaron Durden
• Carl Aaron Durden
• Aaron Durden
• C. Aaron Durden