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Employer firm

Principal Securities, Inc. CRD 1137

$17.0B regulatory AUM 1,717 advisory clients

Reported services (Item 5G)

  • Financial planning
  • Portfolio management (individuals)
  • Portfolio management (institutions)
  • Pension consulting
  • Selection of other advisers
  • Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers
Principal Securities, Inc.

711 High Street, Des Moines, IA 50392 • United States

Current Registrations

AuthorityCategoryStatusDate
TX RA APPROVED_RES 2021-03-08
WI RA APPROVED 2012-11-05
  • TX RA
    APPROVED_RES
    Since 2021-03-08
  • WI RA
    APPROVED
    Since 2012-11-05

Branch Locations

1815 Executive Dr Ste 2, Oconomowoc, WI 53066 • United States

10361 W Innovation Dr Ste 300, Wauwatosa, WI 53226 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Principal Life Ins Company Oconomowoc WI 02/2012 Present
Principal Securities Oconomowoc WI 02/2012 Present
Union Financial Inc Oconomowoc WI 07/2012 Present
Synder Financial Services, Llc Oconomowoc WI 02/2014 Present
Lake Country Financial Services Oconomowoc WI 08/2019 Present
  • 02/2012 → Present
    Principal Life Ins Company
    Oconomowoc, WI
  • 02/2012 → Present
    Principal Securities
    Oconomowoc, WI
  • 07/2012 → Present
    Union Financial Inc
    Oconomowoc, WI
  • 02/2014 → Present
    Synder Financial Services, Llc
    Oconomowoc, WI
  • 08/2019 → Present
    Lake Country Financial Services
    Oconomowoc, WI
Other Businesses

**OUTSIDE INSURANCE, SELLING FIXED ANNUITIES, FIXED LIFE INSURANCE, DISABILITY & LONG-TERM CARE INSURANCE THROUGH VARIOUS CARRIERS, 11/6/13. **Snyder Financial Services, LLC; Investment Related; Oconomowoc, WI; Owner; Start Date: 02/01/214; 130 hrs per month; 130 during trading hours. **INSURANCE POSITION: Partnership NATURE: Mutual Funds/Securities/ VA / VL INVESTMENT RELATED: Yes NUMBER OF HOURS: 250 SECURITIES TRADING HOURS: 130 START DATE: 04/25/2024 ADDRESS: 1815 Executive Dr. #2, Oconomowoc WI 53066, United States DESCRIPTION: Brandon Littleton and I are equal partners of Lake Country Financial Services, LLC. We offer life insurance, DI insurance, retirement planning, asset/investment management, 401k's, etc. **GARY'S AUTO REPAIR, INC POSITION: Partner 1/3 owner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 0 START DATE: 12/30/2025 ADDRESS: 703 Main St., Delafield WI 53018, United States DESCRIPTION: I have bought into 1/3 ownership of Gary's Auto Repair, Inc. I will be a silent partner not involved in day to day operations. I will be consulting with the other 2/3 owner, Erick Zellner, monitoring the business, financial statements, and trying to help grow the business and create greater cost efficiencies, better processes, and profitability.

Exams
CodeExamDate
S66 Uniform Combined State Law Examination 2012-04-25
  • S66 Uniform Combined State Law Examination
    2012-04-25

View on SEC IAPD

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