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Principal Securities, Inc. CRD 1137
$17.0B regulatory AUM 1,717 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
711 High Street, Des Moines, IA 50392 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| TX | RA | APPROVED_RES | 2021-03-08 |
| WI | RA | APPROVED | 2012-11-05 |
Branch Locations
1815 Executive Dr Ste 2, Oconomowoc, WI 53066 • United States
10361 W Innovation Dr Ste 300, Wauwatosa, WI 53226 • United States
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Principal Life Ins Company | Oconomowoc | WI | 02/2012 | Present |
| Principal Securities | Oconomowoc | WI | 02/2012 | Present |
| Union Financial Inc | Oconomowoc | WI | 07/2012 | Present |
| Synder Financial Services, Llc | Oconomowoc | WI | 02/2014 | Present |
| Lake Country Financial Services | Oconomowoc | WI | 08/2019 | Present |
**OUTSIDE INSURANCE, SELLING FIXED ANNUITIES, FIXED LIFE INSURANCE, DISABILITY & LONG-TERM CARE INSURANCE THROUGH VARIOUS CARRIERS, 11/6/13. **Snyder Financial Services, LLC; Investment Related; Oconomowoc, WI; Owner; Start Date: 02/01/214; 130 hrs per month; 130 during trading hours. **INSURANCE POSITION: Partnership NATURE: Mutual Funds/Securities/ VA / VL INVESTMENT RELATED: Yes NUMBER OF HOURS: 250 SECURITIES TRADING HOURS: 130 START DATE: 04/25/2024 ADDRESS: 1815 Executive Dr. #2, Oconomowoc WI 53066, United States DESCRIPTION: Brandon Littleton and I are equal partners of Lake Country Financial Services, LLC. We offer life insurance, DI insurance, retirement planning, asset/investment management, 401k's, etc. **GARY'S AUTO REPAIR, INC POSITION: Partner 1/3 owner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 0 START DATE: 12/30/2025 ADDRESS: 703 Main St., Delafield WI 53018, United States DESCRIPTION: I have bought into 1/3 ownership of Gary's Auto Repair, Inc. I will be a silent partner not involved in day to day operations. I will be consulting with the other 2/3 owner, Erick Zellner, monitoring the business, financial statements, and trying to help grow the business and create greater cost efficiencies, better processes, and profitability.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2012-04-25 |
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