Serena Crawford

Employer firm

Merrill Lynch, Pierce, Fenner & Smith Incorporated CRD 7691

$1.78T regulatory AUM 16,844 advisory clients

Reported services (Item 5G)

• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars
• PERFORMANCE MEASUREMENT REPORTS, ALLOCATION MODELING, IPS, RESEARCH REPORTS AND SERVICES, SEE SCHEDULE D

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 11/2013 → Present
  Merrill Lynch, Pierce, Fenner & Smith Incorporated
  Chandler, AZ
• 10/2012 → Present
  Origami Owl
  Gilbert, AZ
• 03/2012 → Present
  Thirty One Gift
  Gilbert, AZ
• 05/2017 → Present
  Bank Of America, N.A.
  Chandler, AZ

Previous Registrations

• 2011-07-26 → 2012-11-23
  Merrill Lynch, Pierce, Fenner & Smith Incorporated
  Chandler, AZ

Other Businesses

I*: 2680280 Entity Type: Rental Property Name of OBA: Rental Property 1 Address: Gilbert, AZ 85295 Investment Related: No Position, Title, Association: Sole owner Employee Start Date: 08/01/2025 Number of Hours: 2 hrs annually Number of Hours during trading: 0 Duties: Sole owner of rental property

Exams

• S66 Uniform Combined State Law Examination
  2011-07-22

Other Names

• Serena Ortiz
• Serena Ortiz