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Principal Securities, Inc. CRD 1137
$17.0B regulatory AUM 1,717 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
711 High Street, Des Moines, IA 50392 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| MN | RA | APPROVED | 2014-01-02 |
Branch Locations
11100 Wayzata Blvd Ste 405, Minnetonka, MN 55305 • United States
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Principal Life Insurance Company | Minnetonka | MN | 08/2008 | Present |
| Principal Securities Inc | Minnetonka | MN | 03/2016 | Present |
| J.J. Swanson Advisory Group | Minnetonka | MN | 01/2021 | Present |
| Bridge Street Wealth Strategies | Owatonna | MN | 07/2025 | Present |
**Fixed Insurance; Investment Related; Agent; Fixed: LI, DI, LTC, Annuities, Health, Medical (Supplemental Insurance) Group: Life; Voluntary Life; Short and/or Long Term Disability; Vision and Dental; Start Date: 04/01/2015; 20 hrs per month; during trading hours. **J.J. Swanson Advisory Group; Not Investment Related; Minnetonka, MN; Relationship Manager; Build and maintain an employee education program for retirement plan participants. Will be working with plan sponsors and participants of new and existing retirement plans and corporate clients.; Start Date: 01/01/2021; 100 hrs per month; 100 during trading hours. **AAA MINNEAPOLIS POSITION: Board Member NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 1 START DATE: 05/01/2023 ADDRESS: 5400 Auto Club Way, Minneapolis MN 55416, United States DESCRIPTION: AAA Minneapolis is the local affiliate of the member-based American Automobile Association, or AAA. AAA Minneapolis is headquartered in St. Louis Park, MN, and services more than 200,000 members in Hennepin, Anoka, and Carver counties, providing Travel Services, Retail Services and Insurance Services (auto, home, umbrella, life and health, (including Medicare plans, LTC) to their members. I will not be directly involved in the selling of their services to the public. **BRIDGE STREET WEALTH STRATEGIES (DBA) POSITION: Senior Advisor NATURE: Financial Strategies/Needs Analysis INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 07/01/2025 ADDRESS: 202 W. Bridge Street, STE 203, Owatonna MN 55060, United States DESCRIPTION: Marketing our common brand for Financial Consulting.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2008-09-05 |
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