Matthew Mark Cuplin

Employer firm

Osaic Wealth, Inc. CRD 23131

$235B regulatory AUM 56,660 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 10/2009 → 11/2017
  Sii Investments Inc
  Middleton, WI
• 11/2017 → 12/2024
  Commonwealth Financial Network
  Waltham, MA
• 01/2025 → 08/2026
  Commonwealth Financial Network
  San Diego, CA
• 08/2026 → Present
  Osaic Wealth
  Fitchburg, WI

Previous Registrations

• 2017-11-27 → 2026-08-20
  Commonwealth Financial Network
  Platteville, WI
  Madison, WI
  Waltham, MA
  Horicon, WI
  Madison, WI
  Prairie Du Sac, WI
  Fitchburg, WI
  Platteville, WI
  Madison, WI
  Prairie Du Sac, WI
• 2009-10-16 → 2017-11-27
  Sii Investments, Inc.
  Madison, WI
  Madison, WI
  Stoughton, WI
  Janesville, WI
• 2008-09-11 → 2009-11-09
  Ameritas Investment Company, Llc
  Middleton, WI
  Cross Plains, WI
  Middleton, WI
• 2008-01-09 → 2008-07-30
  Thrivent Investment Management Inc.
  St Louis, MO
  Davenport, IA

Other Businesses

1. MIDWEST FINANCIAL GROUP POSITION: Notary NATURE: I'm a notary. INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 02/09/2022 ADDRESS: 2924 Marketplace Drive, Suite 200, Fitchburg WI 53719, United States DESCRIPTION: I'm a notary, I do not charge for that service. 2. MIDWEST FINANCIAL GROUP POSITION: CEO/President NATURE: 51.4% Owner Co-owner of operating S Corp company which facilitates securities, advisory, and insurance business; conducted at branch location; investment related Brandon Masbruch and Jacqueline Frazee are other owners. INVESTMENT RELATED: Yes NUMBER OF HOURS: 400 SECURITIES TRADING HOURS: 400 START DATE: 01/01/2018 ADDRESS: 2924 Marketplace Drive, Suite 200, Fitchburg WI 53719, United States DESCRIPTION: Co-owner of operating S Corp company which facilitates securities, advisory, and insurance business; conducted at branch location; investment related

Exams

• S66 Uniform Combined State Law Examination
  2007-12-27
• S63 Uniform Securities Agent State Law Examination
  2007-12-10

Designations

• Certified Financial Planner

Other Names

• Matt Cuplin