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Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
CA RA APPROVED 2025-12-17
TX RA APPROVED 2025-12-16
  • CA RA
    APPROVED
    Since 2025-12-17
  • TX RA
    APPROVED
    Since 2025-12-16

Branch Locations

26151 Mayberry St, Loma Linda, CA 92354 • United States

1425 W Lugonia Ave, Redlands, CA 92374 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Lpl Financial, Llc Corona CA 08/2016 12/2025
Wealthplan Partners Omaha NE 09/2016 11/2016
Mariner Independent Advisor Network, Llc Corona CA 10/2016 12/2025
Cetera Investment Advisers Llc Schaumburg IL 12/2025 Present
Cetera Wealth Services, Llc El Segundo CA 12/2025 Present
Plan With Bob Corona CA 07/2025 Present
Alta Vista Credit Union Redlands CA 01/2025 Present
La Loma Credit Union La Loma CA 01/2025 Present
Drive To Success Volume 3 Riverside CA 12/2024 Present
Bob Chitrathorn Llc Riverside CA 05/2024 Present
Wealth Planning By Bob Chitrathorn Corona CA 04/2024 Present
Dare To Be Authentic Riverside CA 02/2024 Present
Drive To Success Volume 1 Riverside CA 12/2022 Present
Drive To Success Volume 2 Riverside CA 12/2022 Present
Success Manifesto Book Riverside CA 07/2016 Present
  • 08/2016 → 12/2025
    Corona, CA
  • 09/2016 → 11/2016
    Wealthplan Partners
    Omaha, NE
  • 10/2016 → 12/2025
    Mariner Independent Advisor Network, Llc
    Corona, CA
  • 12/2025 → Present
    Schaumburg, IL
  • 12/2025 → Present
    Cetera Wealth Services, Llc
    El Segundo, CA
  • 07/2025 → Present
    Plan With Bob
    Corona, CA
  • 01/2025 → Present
    Alta Vista Credit Union
    Redlands, CA
  • 01/2025 → Present
    La Loma Credit Union
    La Loma, CA
  • 12/2024 → Present
    Drive To Success Volume 3
    Riverside, CA
  • 05/2024 → Present
    Bob Chitrathorn Llc
    Riverside, CA
  • 04/2024 → Present
    Wealth Planning By Bob Chitrathorn
    Corona, CA
  • 02/2024 → Present
    Dare To Be Authentic
    Riverside, CA
  • 12/2022 → Present
    Drive To Success Volume 1
    Riverside, CA
  • 12/2022 → Present
    Drive To Success Volume 2
    Riverside, CA
  • 07/2016 → Present
    Success Manifesto Book
    Riverside, CA
Previous Registrations
  • 2016-11-01 → 2025-12-22
    Corona, CA
  • 2022-10-04 → 2025-12-17
    Corona, CA
    Corona, CA
    Riverside, CA
  • 2016-09-13 → 2017-03-28
    Wealthplan Partners
    Corona, CA
  • 2015-11-23 → 2016-09-12
    Corona, CA
    Irvine, CA
  • 2009-01-21 → 2016-08-25
    National Planning Corporation
    San Diego, CA
    Corona, CA
Other Businesses

1. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE START DATE: 11/2004 APX NUMBER OF HOURS PER WEEK: 5 APX NUMBER OF HOURS DURING TRADING HOURS: 5 POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT BRIEF DESCRIPTION OF DUTIES: SELLS FIXED INSURANCE PRODUCTS; 2. NAME OF OTHER BUSINESS: ALTA VISTA CREDIT UNION INVESTMENT RELATED: YES ADDRESS: 1425 W. LUGONIA AVE, REDLANDS, CA 92374 NATURE OF BUSINESS: CREDIT UNION START DATE: 1/2025 POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL APX NUMBER OF HOURS PER WEEK: 10 APX NUMBER OF HOURS DURING TRADING HOURS: 10 BRIEF DESCRIPTION OF DUTIES: FINANCIAL PROFESSIONAL; 3. NAME OF OTHER BUSINESS: LA LOMA CREDIT UNION INVESTMENT RELATED: YES ADDRESS: 26151 MAYBERRY ST, LOMA LINDA, CA 92354 NATURE OF BUSINESS: CREDIT UNION START DATE: 1/2025 POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL APX NUMBER OF HOURS PER WEEK: 10 APX NUMBER OF HOURS DURING TRADING HOURS: 10 BRIEF DESCRIPTION OF DUTIES: FINANCIAL PROFESSIONAL; 4. NAME OF OTHER BUSINESS: SUCCESS MANIFESTO BOOK INVESTMENT RELATED: NO ADDRESS: RIVERSIDE, CA 92503 NATURE OF BUSINESS: BOOK START DATE: 7/2016 POSITION/TITLE/RELATIONSHIP: AUTHOR APX NUMBER OF HOURS PER WEEK: 0 TRADING HOURS: 0 AUTHOR; 5. NAME OF OTHER BUSINESS: DARE TO BE AUTHENTIC INVESTMENT RELATED: NO ADDRESS: RIVERSIDE, CA 92503 NATURE OF BUSINESS: BOOK START DATE: 2/2024 POSITION/TITLE/RELATIONSHIP: AUTHOR APX NUMBER OF HOURS PER WEEK: 0 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: AUTHOR; 6. NAME OF OTHER BUSINESS: DRIVE TO SUCCESS VOLUME 1 INVESTMENT RELATED: NO ADDRESS: RIVERSIDE, CA 92503 NATURE OF BUSINESS: BOOK START DATE: 12/2022 POSITION/TITLE/RELATIONSHIP: AUTHOR APX NUMBER OF HOURS PER WEEK: 0 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: AUTHOR; 7. DRIVE TO SUCCESS VOLUME 2 INVESTMENT RELATED: NO ADDRESS: RIVERSIDE, CA 92503 NATURE OF BUSINESS: BOOK START DATE: 12/2022 POSITION/TITLE/RELATIONSHIP: AUTHOR APX NUMBER OF HOURS PER WEEK: 0 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: AUTHOR; 8. NAME OF OTHER BUSINESS: WEALTH PLANNING BY BOB CHITRATHORN INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: USED TO PROMOTE FINANCIAL SERVICES BRAND START DATE: 4/2024 POSITION/TITLE/RELATIONSHIP: REGISTERED IAR FINANCIAL ADVISOR APX NUMBER OF HOURS PER WEEK: 40 APX NUMBER OF HOURS DURING TRADING HOURS: 32 BRIEF DESCRIPTION OF DUTIES: SECURITIES, BROKERAGE SERVICES, INSURANCE SERVICES, ADVISORY SERVICES, PLANNING SERVICES; 9. BOB CHITRATHORN LLC INVESTMENT RELATED: NO ADDRESS: RIVERSIDE, CA NATURE OF BUSINESS: DBA USE FOR INCOME, TAXES AND LIABILITY LIMITATIONS START DATE: 5/2024 POSITION/TITLE/RELATIONSHIP: OWNER APX NUMBER OF HOURS PER WEEK: 0 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: DBA USE FOR INCOME, TAXES AND LIABILITY LIMITATIONS; 10. DRIVE TO SUCCESS VOLUME 3 INVESTMENT RELATED: NO ADDRESS: RIVERSIDE, CA 92503 NATURE OF BUSINESS: BOOK START DATE: 12/2024 POSITION/TITLE/RELATIONSHIP: AUTHOR APX NUMBER OF HOURS PER WEEK: 0 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: AUTHOR; 11. NAME OF OTHER BUSINESS: PLAN WITH BOB INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL SERVICES START DATE: 7/2025 POSITION/TITLE/RELATIONSHIP: OWNER, FOUNDER, FINANCIAL ADVISOR APX NUMBER OF HOURS PER WEEK: 40 APX NUMBER OF HOURS DURING TRADING HOURS: 40 BRIEF DESCRIPTION OF DUTIES: RUN THE BUSINESS, MARKETING, AM THE ADVISOR; 12 : LAKE HILLS RESERVE HOMEOWNERS ASSOCIATION C/O AVALON MANAGEMENT INVESTMENT RELATED: NO ADDRESS: 31608 RAILROAD CANYON ROAD, CANYON LAKE CA 92587 NATURE OF BUSINESS: HOA START DATE: 4/23/2026 POSITION/TITLE/RELATIONSHIP: BOARD MEMBER APX NUMBER OF HOURS PER WEEK: 1 APX HOURS DURING TRADING HOURS: 0 MAINTAIN HOA ISSUES

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 2008-09-17
S63 Uniform Securities Agent State Law Examination 2004-09-20
  • S65 Uniform Investment Adviser Law Examination
    2008-09-17
  • S63 Uniform Securities Agent State Law Examination
    2004-09-20
Other Names
  • Suthipong Chitrathorn
  • Bob Chitrathorn

View on SEC IAPD

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