Joseph J Swanson

Employer firm

Principal Securities, Inc. CRD 1137

$17.0B regulatory AUM 1,717 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 08/2003 → Present
  Principal Securities Inc
  Minnetonka, MN
• 05/2004 → Present
  Principal Life Insurance Company
  Minnetonka, MN
• 06/2017 → Present
  J.J. Swanson Advisory Group, Inc.
  Minnetonka, MN
• 08/2025 → Present
  Bridge Street Wealth Strategies
  Minnetonka, MN

Other Businesses

***YALE HOLDINGS, MN, EFF 11/12/10, RENTAL PROPERTY. ***Rock Island Home Watertown West LLC; Not Investment Related; Minnetonka, MN; Owner; LLC established to own property and receive rental income.; Start Date: 08/01/2018; 8 hrs per month; 2 during trading hours. ***BFB Management LLC and Surfside Units LLC; Not Investment Related; Tofte, MN; Owner; LLC owns sewerage for properties. Management meeting responsibilities.; Start Date: 07/01/2020; 8 hrs per month; 4 during trading hours. ***Carwardine, Tighe, and Swanson; Not Investment Related; Minnetonka, MN; Co-owner; LLC formed to provide operational support, business partnering, and practice succession planning.; Start Date: 01/01/2021; 0 hrs per month; 0 during trading hours. ***Lutsen Development Corporation; Not Investment Related; Plymouth, MN; Owner; Corporation established to own land.; Start Date: 06/02/2021; 1 hrs per month; 0 during trading hours. ***BVL MKL INC POSITION: Owner of Real Estate NATURE: Real Estate Rental Income INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 05/30/2022 ADDRESS: 16720 51st Pl N, Plymouth MN 55446, United States DESCRIPTION: Owner rental vacation real estate business ***J&L HENNUM, INC POSITION: Real Estate Vacation Rentals NATURE: Real Estate Rental Income INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 05/30/2022 ADDRESS: 16720 51st Pl N, Plymouth MN 55446, United States DESCRIPTION: Owner of Real Estate ***JJ SWANSON ADVISORY GROUP, INC POSITION: OWNER NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 100 SECURITIES TRADING HOURS: 8 START DATE: 05/01/2017 ADDRESS: 11100 WAYZATA BLVD STE 405, MINNETONKA MN 55305, United States DESCRIPTION: JJ Swanson Advisory Group offers DB, DC, NQDC, Advisory Services and other fixed and variable products ***BVL MKL K&D RESORTS POSITION: Owner of Lake of the Woods Resort Real Estate NATURE: Real Estate Rental Income INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 05/30/2022 ADDRESS: 16720 51st Pl N, Plymouth MN 55446, United States DESCRIPTION: Owner rental vacation real estate resorts. ***BEACH HOMES, LLC POSITION: Sole Owner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 1 START DATE: 06/10/2024 ADDRESS: 1161 Wayzata Blvd E #214, Wayzata MN 55391, United States DESCRIPTION: Builds new Coastal Beach Rental Real Estate on land Yale Holdings (existing OBA) owns. ***OUTSIDE INSURANCE POSITION: Life, DI, LTC, Group Insurance, Health Insurance. NATURE: Fixed Insurance INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 07/01/2003 ADDRESS: 11100 Wayzata Blvd # 405, Minnetonka MN 55305, United States DESCRIPTION: Group and Individual insurances as needed for planning or employees. **BRIDGE STREET WEALTH STRATEGIES (DBA) POSITION: Financial Representative NATURE: Financial Strategies/Needs Analysis INVESTMENT RELATED: Yes NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 08/17/2025 ADDRESS: 11100 Wayzata Blvd, Minnetonka MN 55305, United States DESCRIPTION: For Marketing purposes.

Exams

• S66 Uniform Combined State Law Examination
  2004-03-05

Other Names

• Joseph T Swanson