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Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

  • Financial planning
  • Portfolio management (individuals)
  • Portfolio management (institutions)
  • Pension consulting
  • Selection of other advisers
  • Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
NJ RA APPROVED 2025-11-06
NY RA APPROVED 2025-09-05
  • NJ RA
    APPROVED
    Since 2025-11-06
  • NY RA
    APPROVED
    Since 2025-09-05

Branch Locations

600 Parsippany Rd Suite 206, Parsippany, NJ 07054 • United States

Middletown, NY • United States

Avantax Planning Partners, Inc.

210 Jones St Ste. 104, Dubuque, IA 52001 • United States

Current Registrations

AuthorityCategoryStatusDate
NJ RA APPROVED 2025-11-06
NY RA APPROVED 2025-04-23
  • NJ RA
    APPROVED
    Since 2025-11-06
  • NY RA
    APPROVED
    Since 2025-04-23

Branch Locations

Middletown, NY • United States

600 Parsippany Rd Suite 206, Parsippany, NJ 07054 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Avantax Investment Services, Inc. Middletown NY 04/2013 09/2025
Avantax Advisory Services Middletown NY 11/2014 09/2025
Stephen E.PLain Llc Middletown NY 01/2014 08/2024
Stephen E. Plain Llc Dba Sep Financial Services Goshen NY 01/2014 08/2024
Avantax Planning Partners, Inc. Middletown NY 09/2024 Present
Cetera Wealth Services, Llc Middletown NY 09/2025 Present
Cetera Investment Advisers Llc Schaumburg IL 09/2025 Present
  • 04/2013 → 09/2025
    Avantax Investment Services, Inc.
    Middletown, NY
  • 11/2014 → 09/2025
    Avantax Advisory Services
    Middletown, NY
  • 01/2014 → 08/2024
    Stephen E.PLain Llc
    Middletown, NY
  • 01/2014 → 08/2024
    Stephen E. Plain Llc Dba Sep Financial Services
    Goshen, NY
  • 09/2024 → Present
    Middletown, NY
  • 09/2025 → Present
    Cetera Wealth Services, Llc
    Middletown, NY
  • 09/2025 → Present
    Schaumburg, IL
Previous Registrations
  • 2021-08-18 → 2025-09-05
    Avantax Advisory Services
    Goshen, NY
    Dallas, TX
    Middletown, NY
Other Businesses

1) STEPHEN E. PLAIN LLC DBA SEP FINANCIAL SERVICES: POSITION: Employee NATURE: Tax Preparation/Accounting INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/01/2014; ADDRESS: 5 Hatfield Lane, Suite 2A-2, Goshen NY 10924: taxes 2) PIPELOGIX LMS INC. POSITION: none NATURE: I share office space with my husband who is the Director of Business Development at this business INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 11/22/2024 ADDRESS: 780 Long Beach Blvd, Long Beach NY 11561, United States DESCRIPTION: I share office space. My husband, James O Lounsbery and I both work from home and share space. We have separate computers, printers and scanners and files are maintained in our companies cloud systems. 3) NAME OF OTHER BUSINESS: MIDDLETOWN BPOE LODGE 1097; INVESTMENT RELATED: NO; ADDRESS: 48 PROSPECT ST, MIDDLETOWN, NY 10940; NATURE OF BUSINESS: BOARD; START DATE: 4/2026; POSITION/TITLE/RELATIONSHIP: TRUSTEE CHAIRPERSON; APX NUMBER OF HOURS PER WEEK: 3; APX NUMBER OF HOURS DURING TRADING HOURS: 3; BRIEF DESCRIPTION OF DUTIES: ATTEND DISTRICT DEPUTY CLINICS, ASSIST HOUSE COMMITTEE WITH DECISIONS & ASSIST WITH AN ANNUAL BUDGET;

Exams
CodeExamDate
S63 Uniform Securities Agent State Law Examination 2013-08-19
  • S63 Uniform Securities Agent State Law Examination
    2013-08-19
Other Names
  • Della Marie Mcgoey

View on SEC IAPD

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