Linda Susan Serra

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

Financial planning
Portfolio management (individuals)
Portfolio management (institutions)
Pension consulting
Selection of other advisers
Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers

Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

Authority	Category	Status	Date
FL	RA	APPROVED	2023-04-02

FL RA
APPROVED

Since 2023-04-02

Branch Locations

Miami, FL • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

Regulatory action No
Criminal No
Bankruptcy No
Civil judicial No
Bond No
Judgment / lien No
Investigation No
Customer complaint No
Termination No

Employment History

Organization	City	State	From	To
Southland Life	Atlanta	MN	03/1993	Present
Serra Insurance Services	Miami	FL	06/1993	01/2024
Northwestern National Life	Minneapolis	MN	10/1994	Present
United Benefit Life	Dallas	TX	12/1994	Present
Philadephia Life	Englewood	CO	07/1995	Present
Linda Serra	Miami	FL	05/1993	Present
Voya Financial Advisors	Miami	FL	09/2014	06/2021
Cetera Wealth Services, Llc	El Segundo	CA	05/2021	Present
Cetera Investment Advisers Llc	Schaumburg	IL	03/2023	Present
Serra Insurance Llc	Miami	FL	01/2024	Present

03/1993 → Present

Southland Life

Atlanta, MN
06/1993 → 01/2024

Serra Insurance Services

Miami, FL
10/1994 → Present

Northwestern National Life

Minneapolis, MN
12/1994 → Present

United Benefit Life

Dallas, TX
07/1995 → Present

Philadephia Life

Englewood, CO
05/1993 → Present

Linda Serra

Miami, FL
09/2014 → 06/2021

Voya Financial Advisors

Miami, FL
05/2021 → Present

Cetera Wealth Services, Llc

El Segundo, CA
03/2023 → Present

Cetera Investment Advisers Llc

Schaumburg, IL
01/2024 → Present

Serra Insurance Llc

Miami, FL

Previous Registrations

2017-07-06 → 2021-06-11

Voya Financial Advisors, Inc.

Miami, FL

Miami, FL

Miami, FL

Windsor, CT

Other Businesses

1. NAME OF ENTITY: INDEPENDENT INSURANCE AGENT; Yes; 9304 SW 75TH ST; MIAMI; FL; 33173; FIXED INSURANCE SALES; INDEPENDENT INSURANCE AGENT; 11/6/2006; 160; 160; SALES OF FIXED INSURANCE PRODUCTS 2. NAME OF OTHER BUSINESS: SERRA INSURANCE LLC, INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FIXED INSURANCE, START DATE: 01/2024, POSITION/TITLE/RELATIONSHIP: OWNER, APX NUMBER OF HOURS PER WEEK: 25, APX NUMBER OF HOURS DURING TRADING HOURS: 25, BRIEF DESCRIPTION OF DUTIES: DBA FOR FIXED INSURANCE; 3. NAME OF ENTITY: Life Settlements; No; 11680 SW 92nd Street; Miami; FL; 33176; Life Settlements; Registered Representative; 5/24/2021; 2; 0; Sales of life settlements|

Exams

Code	Exam	Date
S65	Uniform Investment Adviser Law Examination	2017-06-28
S63	Uniform Securities Agent State Law Examination	2013-11-18

S65 Uniform Investment Adviser Law Examination

2017-06-28
S63 Uniform Securities Agent State Law Examination

2013-11-18

View on SEC IAPD