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1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| PA | RA | APPROVED | 2025-09-05 |
Branch Locations
6081 Hamilton Blvd Ste 600, Allentown, PA 18106 • United States
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Willoughby & Assoc. | Allentown | PA | 01/1995 | Present |
| Avantax Investment Services, Inc. | Strasburg | PA | 12/1996 | 09/2025 |
| Avantax Advisory Services | Strasburg | PA | 07/2009 | 09/2025 |
| Pontrelli Rail Equipment Repair Inc | Stroudsburg | PA | 02/2012 | 06/2019 |
| The Phoebe Company Inc | Strasburg | PA | 08/2013 | Present |
| Pontrelli Equipment Repair Inc | Stroudsburg | PA | 07/2013 | 10/2020 |
| Willoughby Leasing Services Inc | Strasburg | PA | 01/2014 | 10/2021 |
| Willoughby Logistic Services Inc | Strasburg | PA | 01/2014 | 10/2021 |
| Center Stage Confectionary Inc Dba Sugar On Top-L | Lancaster | PA | 09/2016 | 10/2020 |
| Gourmet Donuts | Strasburg | PA | 05/2017 | 10/2020 |
| Avantax Insurance Agency, Llc | Strasburg | PA | 10/2019 | 09/2025 |
| Cetera Wealth Services, Llc | Allentown | PA | 09/2025 | Present |
| Cetera Investment Advisers Llc | Schaumburg | IL | 09/2025 | Present |
| Willoughby Wealth Management Group | Allentown | PA | 03/2026 | Present |
1) Willoughby & Associates Insurance~7 N. Decatur Street~Strasburg~PA~17579~Independent Insurance Agent~Owner/Sole Proprietor~3/3/2004~10hrs~10hrs~insurance agent 2) Willoughby & Associates, Inc.~7 N DECATUR STR~STRASBURG~PA~17579~Tax Preparation/Accounting~Tax Preparation/Accounting~5/1/1993~40hrs~40hrs~PRINCIPLE 3) Joel E. Long~7 N Decatur Street~Strasburg~PA~17579~Independent Insurance Agent~Insurance Sales Agent~9/16/1998~8hrs~8hrs~selling life and health insurance 4) Allentown Office of Willoughby & Assoc Inc~1275 Glenlivet Drive Ste 100~Allentown~PA~18106~Tax Preparation/Accounting~Owner/Sole Proprietor~5/1/1993~32hrs~32hrs~owner 5) Strasburg Trading Co~7 N. Decatur Street~Strasburg~PA~17579~Other~Owner/Sole Proprietor~6/21/2004~5hrs~0hrs~selling memorabilia on ebay 6) The Phoebe Snow Company Inc~7 N. Decatur Street~Strasburg~PA~17579~Product Sales/Marketing/Leasing Misc.~Treasurer/Comptroller~8/1/2013~10hrs~0hrs~To over see finances of company which sells food products 7) Joel E. Long~7 N. Decatur street~Strasburg~PA~17579~Rental Property Owner/Management~Owner/Sole Proprietor~3/3/2004~10hrs~0hrs~landlord to the building my tax pratice is in. 8JOEL E LONG POSITION: Owner NATURE: Rental House INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 05/23/2012 ADDRESS: 2500 Book Flower Lane, Strasburg PA 17579, United States DESCRIPTION: 115 Wilton Drive Strasburg PA Rental House Relative lives in. Updated due to having to list all rentals seperately 9) NAME OF OTHER BUSINESS: WILLOUGHBY WEALTH MANAGEMENT GROUP INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 03/02/2026, POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL/ PRESIDENT APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES
| Code | Exam | Date |
|---|---|---|
| S65 | Uniform Investment Adviser Law Examination | 1999-12-14 |
| S63 | Uniform Securities Agent State Law Examination | 1997-06-27 |
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