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Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
PA RA APPROVED 2025-09-05
  • PA RA
    APPROVED
    Since 2025-09-05

Branch Locations

Strasburg, PA • United States

6081 Hamilton Blvd Ste 600, Allentown, PA 18106 • United States

7 North Decatur Street, Strasburg, PA 17579 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Willoughby & Assoc. Allentown PA 01/1995 Present
Avantax Investment Services, Inc. Strasburg PA 12/1996 09/2025
Avantax Advisory Services Strasburg PA 07/2009 09/2025
Pontrelli Rail Equipment Repair Inc Stroudsburg PA 02/2012 06/2019
The Phoebe Company Inc Strasburg PA 08/2013 Present
Pontrelli Equipment Repair Inc Stroudsburg PA 07/2013 10/2020
Willoughby Leasing Services Inc Strasburg PA 01/2014 10/2021
Willoughby Logistic Services Inc Strasburg PA 01/2014 10/2021
Center Stage Confectionary Inc Dba Sugar On Top-L Lancaster PA 09/2016 10/2020
Gourmet Donuts Strasburg PA 05/2017 10/2020
Avantax Insurance Agency, Llc Strasburg PA 10/2019 09/2025
Cetera Wealth Services, Llc Allentown PA 09/2025 Present
Cetera Investment Advisers Llc Schaumburg IL 09/2025 Present
Willoughby Wealth Management Group Allentown PA 03/2026 Present
  • 01/1995 → Present
    Willoughby & Assoc.
    Allentown, PA
  • 12/1996 → 09/2025
    Avantax Investment Services, Inc.
    Strasburg, PA
  • 07/2009 → 09/2025
    Avantax Advisory Services
    Strasburg, PA
  • 02/2012 → 06/2019
    Pontrelli Rail Equipment Repair Inc
    Stroudsburg, PA
  • 08/2013 → Present
    The Phoebe Company Inc
    Strasburg, PA
  • 07/2013 → 10/2020
    Pontrelli Equipment Repair Inc
    Stroudsburg, PA
  • 01/2014 → 10/2021
    Willoughby Leasing Services Inc
    Strasburg, PA
  • 01/2014 → 10/2021
    Willoughby Logistic Services Inc
    Strasburg, PA
  • 09/2016 → 10/2020
    Center Stage Confectionary Inc Dba Sugar On Top-L
    Lancaster, PA
  • 05/2017 → 10/2020
    Gourmet Donuts
    Strasburg, PA
  • 10/2019 → 09/2025
    Avantax Insurance Agency, Llc
    Strasburg, PA
  • 09/2025 → Present
    Cetera Wealth Services, Llc
    Allentown, PA
  • 09/2025 → Present
    Schaumburg, IL
  • 03/2026 → Present
    Willoughby Wealth Management Group
    Allentown, PA
Previous Registrations
  • 2009-10-05 → 2025-09-05
    Avantax Advisory Services
    Strasburg, PA
    Allentown, PA
    Dallas, TX
    Strasburg, PA
Other Businesses

1) Willoughby & Associates Insurance~7 N. Decatur Street~Strasburg~PA~17579~Independent Insurance Agent~Owner/Sole Proprietor~3/3/2004~10hrs~10hrs~insurance agent 2) Willoughby & Associates, Inc.~7 N DECATUR STR~STRASBURG~PA~17579~Tax Preparation/Accounting~Tax Preparation/Accounting~5/1/1993~40hrs~40hrs~PRINCIPLE 3) Joel E. Long~7 N Decatur Street~Strasburg~PA~17579~Independent Insurance Agent~Insurance Sales Agent~9/16/1998~8hrs~8hrs~selling life and health insurance 4) Allentown Office of Willoughby & Assoc Inc~1275 Glenlivet Drive Ste 100~Allentown~PA~18106~Tax Preparation/Accounting~Owner/Sole Proprietor~5/1/1993~32hrs~32hrs~owner 5) Strasburg Trading Co~7 N. Decatur Street~Strasburg~PA~17579~Other~Owner/Sole Proprietor~6/21/2004~5hrs~0hrs~selling memorabilia on ebay 6) The Phoebe Snow Company Inc~7 N. Decatur Street~Strasburg~PA~17579~Product Sales/Marketing/Leasing Misc.~Treasurer/Comptroller~8/1/2013~10hrs~0hrs~To over see finances of company which sells food products 7) Joel E. Long~7 N. Decatur street~Strasburg~PA~17579~Rental Property Owner/Management~Owner/Sole Proprietor~3/3/2004~10hrs~0hrs~landlord to the building my tax pratice is in. 8JOEL E LONG POSITION: Owner NATURE: Rental House INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 05/23/2012 ADDRESS: 2500 Book Flower Lane, Strasburg PA 17579, United States DESCRIPTION: 115 Wilton Drive Strasburg PA Rental House Relative lives in. Updated due to having to list all rentals seperately 9) NAME OF OTHER BUSINESS: WILLOUGHBY WEALTH MANAGEMENT GROUP INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 03/02/2026, POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL/ PRESIDENT APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 1999-12-14
S63 Uniform Securities Agent State Law Examination 1997-06-27
  • S65 Uniform Investment Adviser Law Examination
    1999-12-14
  • S63 Uniform Securities Agent State Law Examination
    1997-06-27
Other Names
  • Joel Evan Long

View on SEC IAPD

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