Laura Jennifer Reeves

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 09/2001 → Present
  Benefit Bookkeeping
  Jackson, NJ
• 10/2014 → 09/2025
  Avantax Insurance Services, Inc.
  Jackson, NJ
• 10/2014 → 09/2025
  Avantax Insurance Agency, Llc
  Jackson, NJ
• 10/2014 → 09/2025
  Avantax Advisory Services
  Jackson, NJ
• 11/2015 → 01/2019
  Kami Zonin
  Freehold, NJ
• 09/2025 → Present
  Cetera Wealth Services, Llc
  Jackson, NJ
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL
• 07/2020 → Present
  Ljr Financial Llc
  Jackson, NJ

Previous Registrations

• 2014-10-15 → 2025-09-05
  Avantax Advisory Services
  Jackson, NJ
  Freehold, NJ
  Jackson, NJ
  Jackson, NJ
• 2006-06-28 → 2014-02-28
  Wells Fargo Clearing Services, Llc
  Ocean, NJ
  Monroe Township, NJ
  Monroe Township, NJ
  Monroe Township, NJ
  Oakhurst, NJ

Other Businesses

1) Benefit Bookkeeping~21 Twin Oaks Ct~Jckson~NJ~08527~Other~Owner/Sole Proprietor~10/1/2014~60hrs~30hrs~Oversee daily operations. 2) EQUITY INDEX ANNUITYS POSITION: Financial Advisor NATURE: I offer equity index annuities and was told that I need to disclose this within my outside business activities. INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 4 START DATE: 11/28/2022 ADDRESS: 21 Twin Oaks Court, Jackson NJ 08527, United States DESCRIPTION: I offer equity index annuities and was told that I need to disclose this within my outside business activities. 3) FINANCIAL PLANNING ASSOCIATION POSITION: Member on Board of Directors NATURE: I recently joined the Board of the Financial Planning Association which is a group of financial planners who help support one another by elevating our businesses and offering education on various best practices, wealth management knowledge and ways we can bolster one another's success. My role as a board member is specific to heading the annual conference and coordinating the event along with a committee. I do not handle any of the money aspects as we have an event coordinator who takes care of the budget and payment distribution accordingly. INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 01/01/2023 ADDRESS: 551 Valley Rd Suite 365, Montclair NJ 07043, United States DESCRIPTION: I will serve on the board of directors and help coordinate facilitate the Annual Conference. 4) NAME OF OTHER BUSINESS: LJR FINANCIAL LLC; INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 7/2020, POSITION/TITLE/RELATIONSHIP: OWNER, APX NUMBER OF HOURS PER WEEK: 30, APX NUMBER OF HOURS DURING TRADING HOURS: 30, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;

Exams

• S65 Uniform Investment Adviser Law Examination
  2006-06-09
• S63 Uniform Securities Agent State Law Examination
  1996-10-03

Designations

• Certified Financial Planner

Other Names

• Laura J Peck
• Laura J Reeves