William Gerard Pembroke

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 01/1991 → Present
  William G. Pembroke, Cpa Pa
  Port St. Lucia, FL
• 01/2010 → 10/2019
  1St Global Capital Corp.
  Port St. Lucia, FL
• 01/2010 → 10/2019
  1St Global Advisors, Inc.
  Port St. Lucia, FL
• 01/2010 → 09/2025
  Avantax Insurance Services, Inc.
  Port St. Lucie, FL
• 10/2019 → 09/2025
  Avantax Advisory Services
  Port St. Lucie, FL
• 10/2019 → 09/2025
  Avantax Investment Services, Inc.
  Port St. Lucie, FL
• 01/2023 → Present
  Avantax Planning Partners, Inc
  Port St. Lucie, FL
• 07/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL
• 09/2025 → Present
  Cetera Wealth Services, Llc
  Port St. Lucie, FL

Previous Registrations

• 2019-10-25 → 2025-09-05
  Avantax Advisory Services
  Port St. Lucie, FL
• 2010-10-26 → 2019-10-25
  1St Global Advisors Inc
  Port St. Lucie, FL

Other Businesses

1) P&P LEASING, LLC. POSITION: MANAGING MEMBER NATURE: REAL ESTATE RENTAL INVESTMENT RELATED: Yes NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 02/13/2004 ADDRESS: 8517 S US HIGHWAY 1, PORT SAINT LUCIE FL 34952, United States DESCRIPTION: MANAGEMENT 2) PSL PROFESSIONAL CENTRE CONDOMINIUM ASSOCIATION, INC. POSITION: TREASURER NATURE: Commercial Building Owners Association INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 01/01/2022 ADDRESS: 8517 S US Highway 1, Port Saint Lucie FL 34952, United States DESCRIPTION: I am one of the authorized signers on the business checking account, and I prepare the Annual Federal Income Tax Filing Form 1120.Official position is Treasurer. 3)WILLIAM G. PEMBROKE, CPA PA; OWNER; NIR; 01/01/1991;

Exams

• S66 Uniform Combined State Law Examination
  2010-09-21
• S63 Uniform Securities Agent State Law Examination
  1996-09-13

Other Names

• Bill Pembroke