Sharon L Herman

Employer firm

Independent Advisor Alliance, LLC CRD 168267

$17.2B regulatory AUM 533 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Periodicals / newsletters

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 04/2011 → Present
  Lpl Financial Llc
  Dunedin, FL
• 04/2011 → 10/2018
  Independent Financial Partners
  Dunedin, FL
• 10/2018 → Present
  Independent Advisor Alliance, Llc
  Dunedin, FL

Previous Registrations

• 2011-04-18 → 2018-10-02
  Independent Financial Partners
  Lithia, FL
  Dunedin, FL
• 2007-01-26 → 2011-04-07
  Edward Jones
  Lakeland, FL
  Lakeland, FL

Other Businesses

1.11/07/2018; (Hybrid) Independent Advisor Alliance / Independent Advisor Alliance; Registered Investment Advisor Hybrid; Investment Related; at Reported Business Location(s); Start Date 08/20/2018; 30hrs/mth; 20hrs during trading; I provide administrative I provide investment advisory services through Independent Advisor Alliance, an independent investment advisor firm. I started this business activity on 11/07/2018. I expect to spend approximately 30 hours/month on this activity. Please see the advisory firms Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 2.03/05/2025; (Hybrid) Liberal Investing; Registered Investment Advisor DBA; Investment Related; at Reported Business Location(s); Start Date 02/21/2025; 40hrs/mth; 3hrs during trading; 3.01/06/2026; City of Dunedin Florida; Non-Profit Board Member; Not Investment Related; Dunedin,FL; Start Date 01/01/2026; 3hrs/mth; 1hrs during trading 4.06/11/2026; Investment products and services are offered through LPL Financial LLC using the DBA/trade name Crescent Financial Group, LLC; Investment Related; at Reported Business Location(s); Start Date 07/01/2026; 160hrs/mth; 160hrs during trading 5.06/16/2026; (Hybrid) Crescent Financial Group, LLC; Registered Investment Advisor DBA; Investment Related; at Reported Business Location(s); Start Date 07/01/2026; 160hrs/mth; 160hrs during trading;

Exams

• S66 Uniform Combined State Law Examination
  2007-01-22
• S63 Uniform Securities Agent State Law Examination
  2002-01-17

Other Names

• Sharon Lynn Ross