Anthony Martin Kong

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 03/1976 → Present
  Price, Kong & Co., P.A.
  Phoenix, AZ
• 05/2001 → 10/2019
  1St Global Capital Corp.
  Phoenix, AZ
• 08/2001 → 10/2019
  1St Global Advisors, Inc.
  Phoenix, AZ
• 03/2005 → 09/2025
  Avantax Insurance Services, Inc.
  Phoenix, AZ
• 05/2005 → Present
  Pk Financial Strategies, Llc
  Phoenix, AZ
• 10/2019 → 09/2025
  Avantax Advisory Services
  Phoenix, AZ
• 10/2019 → 09/2025
  Avantax Investment Services, Inc.
  Phoenix, AZ
• 01/2024 → Present
  Kong & Associates Cpa's
  Phoenix, AZ
• 09/2025 → Present
  Cetera Wealth Services, Llc
  Phoenix, AZ
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2019-10-25 → 2025-09-05
  Avantax Advisory Services
  Phoenix, AZ
• 2002-01-01 → 2022-12-31
  Pk Financial Strategies, Llc
  Phoenix, AZ
  Phoenix, AZ
• 2001-09-17 → 2019-10-25
  1St Global Advisors Inc
  Phoenix, AZ
  Phoenix, AZ

Other Businesses

1)KING & UNSER FUNDING POS: INVESTOR NATURE: INVESTMENT INV RELATED: Yes # OF HRS: 0 SECURITIES TRADING HRS: 0 START: 01/01/2008 ADDR.: Phoenix AZ DESC.: LOAN MONEY TO LAND PARTNERSHIP 2)PK CHARITIES INC. POS: Vice President NATURE: Charitable fundraising. INV RELATED: No # OF HRS: 10 SECURITIES TRADING HRS: 0 START: 08/10/2015 DESC.: I am one of the primary fundraisers for this organizations and I help to make the decision as to who which charitable organizations receives our support. 3)S.S.T. INVESTMENTS, LLC POS: OWNER NATURE: PERSONAL INVESTMENTS IN LIMITED PARTNERSHIPS INV RELATED: Yes # OF HRS: 2 SECURITIES TRADING HRS: 0 START: 03/01/2006 ADDR.: Phoenix AZ DESC.: Personal investments in limited partnerships 4) PK FINANCIAL STRATEGIES, LLC POS: INVESTMENT ADVISOR NATURE: INVESTMENTS INV RELATED: Yes # OF HRS: 40 SECURITIES TRADING HRS: 40 START: 05/01/2005 DESC.: Financial services. 5)TAK LEASING, LLC POS: Member NATURE: This entity was created to hold my rental properties, located on Sat Nam, Indianola and Anderson Avenue in Phoenix, Arizona. These properties were previously disclosed as OBA under my personal name. INV RELATED: No # OF HRS: 1 SECURITIES TRADING HRS: 1 START: 09/04/2018 ADDR.: 5300 N. Central Avenue, Suite 200, Phoenix AZ DESC.: Rental properties 6)A2K INVESTMENTS LLC POS: Member NATURE: This LLC was set up to hold my personal notes previously disclosed in my OBA in my personal name as a lender in general. Hard money loans. I've been involved in this activity for over 10 years. Loan money to B, C credit worthy borrowers. Loans made to non investment clients. I am aware that I will or cannot loan money to investment clients. INV RELATED: No # OF HRS: 5 SECURITIES TRADING HRS: 0 START: 10/18/2018 ADDR.: 5300 N. Central Avenue, Suite 200, Phoenix AZ DESC.: Personal investments - I fax borrower's information and the amount of the loan to compliance when conducting a loan. Typical loan duration is 6 to 18 months. 7)KAT COMMERCIAL, LLC POS: Member NATURE: This LLC was formed on 10/19/2018 to hold the Commercial property on Olive Avenue I owned, which was previously disclosed. This property was sold in October 2019. This LLC is currently inactive. INV RELATED: No # OF HRS: 0 SECURITIES TRADING HRS: 0 START: 10/19/2018 ADDR.: 5300 N. Central Avenue, Suite 200, Phoenix AZ DESC.: Investment property. 8)CENTRAL ENCLAVE HOA POSITION: Director NATURE: The Board of Directors meets once a year to approve the budget and expenses for the homeowners association once a year, for the five homes in the association. INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 04/18/2020 ADDRESS: 27 West Sierra Vista Drive, Phoenix AZ 85013, United States DESCRIPTION: My duties are to attend a meeting once a year with the other five homeowners in our community to approve the budget and expenses for the year. 9)AMKFS LLC POSITION: Member NATURE: I set this LLC to hold investments. (Hard Money Loans, already approved in a separate OBA) INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 08/30/2021 ADDRESS: 5300 N. Central Avenue, Suite 200, Phoenix AZ 85012, United States DESCRIPTION: I set this LLC to hold investments. (Hard Money Loans, already approved in a separate OBA) 10)KONG & ASSOCIATES CPA'S POSITION: Owner NATURE: Owner / CPA INVESTMENT RELATED: No NUMBER OF HOURS: 250 SECURITIES TRADING HOURS: 70 START DATE: 01/02/2024 ADDRESS: 5300 N. Central Avenue, Suite 200, Phoenix AZ 85012, United States DESCRIPTION: Owner / Member / CPA

Exams

• S66 Uniform Combined State Law Examination
  2001-08-14

Other Names

• Anthony Martin Kong
• Tony Kong