James Martin Starnes

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 06/2014 → 04/2021
  Metlife Securities
  Houston, TX
• 07/2016 → 04/2021
  Mml Investors Services, Llc
  Houston, TX
• 04/2021 → Present
  Cetera Advisors Llc
  St Cloud, MN
• 04/2021 → Present
  Totus Wealth Management, Llc
  The Woodlands, TX
• 04/2021 → Present
  Totus Financial Group, Inc
  The Woodlands, TX
• 06/2018 → Present
  Texas Gulf Coast Insurance Agency Llc
  The Woodlands, TX
• 08/2016 → Present
  Texas Gulf Coast Financial Group Llc
  The Woodlands, TX
• 08/2016 → 09/2024
  James Starnes
  The Woodlands, TX
• 02/2021 → Present
  Gulf States Financial Group, Inc
  The Woodlands, TX
• 01/2018 → Present
  Starnes Family Ventures Llc
  Missoula, MT
• 01/2015 → Present
  The Starnes Group, Inc
  Willston, FL
• 11/2019 → Present
  Gulf Coast Property & Casualty Llc
  The Woodlands, TX
• 05/2016 → Present
  Starnes Brothers Holding, Inc
  The Woodlands, TX
• 05/2016 → Present
  Starnes Holdings, Inc
  The Woodlands, TX
• 11/2021 → Present
  Totus Insurance Agency, Llc
  The Woodlands, TX
• 05/2023 → Present
  Totus Strategy Partners, Llc
  Houston, TX
• 04/2023 → Present
  Totus Business Solutions, Llc
  Houston, TX
• 04/2023 → Present
  Totus Insured Solutions, Llc
  Houston, TX
• 03/2024 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL
• 09/2024 → Present
  Totus Asset Management, Llc
  Houston, TX
• 04/2025 → Present
  Totus Asset Management, Llc
  Houston, TX

Previous Registrations

• 2017-03-25 → 2021-04-30
  Mml Investors Services, Llc
  Houston, TX
• 2014-09-10 → 2017-03-25
  Msi Financial Services, Inc.
  Houston, TX
• 2014-09-10 → 2015-01-02
  New England Securities
  Houston, TX
• 2013-11-18 → 2014-07-10
  Ubs Financial Services Inc.
  Dallas, TX
  The Woodlands, TX
  Houston, TX
• 2009-06-01 → 2010-10-08
  Morgan Stanley
  Baton Rouge, LA
  St. Petersburg, FL
  St. Petersburg, FL
• 2000-12-22 → 2009-06-01
  Citigroup Global Markets Inc.
  Houston, TX
  Houston, TX
  Houston, TX
  Baton Rouge, LA
  Houston, TX

Other Businesses

1)FIXED INS WITH VARIOUS COMPANIES, INVST RLTD, REGIS LOCATION, FIXED INS, 1/2001, AGENT, APX # OF HRS/WK & DUR TRD HRS: VARIES, SELLS LIFE, HEALTH, DISABILITY, ANNUITIES, LTC, P & C; 2) TOTUS WEALTH MGMT, LLC, INVST RLTD, REGIS LOCATION, FINANCIAL SERVICES, 5/2021, OWNER, APX # OF HRS/WK: 40, 32.5 DURING TRADING HRS; DBA FOR FINANCIAL SERVICES; 3) TOTUS FINANCIAL GROUP, INC, INVST RLTD, REGIS LOCATION, EXPENSE MGMT, 5/2021, OWNER, HRS/WK: 2, MAY BE DUR TRD HRS, EXPENSE MANAGEMENT & OPERATIONAL SUPPORT; 4) TEXAS GULF COAST INSURANCE AGENCY LLC, INVST RLTD, REGIS LOCATION, FIXED INS, 6/2018, OWNER; HRS/WK: 1, DUR TRD HRS, DBA FOR FIXED INSUR 5) TEXAS GULF COAST FINANCIAL GROUP LLC, INVST RLTD, REGIS LOCATION, FINANCIAL SERVICES, 8/2016, OWNER, HRS/WK: 30, DUR TRD HRS, DBA FOR FINANCIAL SERVICES; 6) GULF STATES FINANCIAL GROUP, INC, INVST RLTD, REGISTERED LOCATION, FINANCIAL SERVICES, 2/21, OWNER, APX # OF HRS/WK: 30, DUR TRD HRS, FINANCIAL SERVICES, SECURITIES, LIFE, DI, P & C; 7) STARNES FAMILY VENTURES LLC, NOT INVST RLTD, 725 SW HIGGINS AVE, STE C, MISSOULA, MT, 59803, LLC, 1/2018, PARTNER, APX 1 HR/WK, MAY BE DUR TRD HRS, OPERATING ENTITY ENGAGED IN THE OWNERSHIP, SALE, & LEASING OF BOATS, RECREATIONAL VEHICLES, AUTOMOBILES; 8) THE STARNES GROUP, INC, NOT INVST RLTD, 119 E NOBLE AVE, WILLISTON, FL, 32696, CORP, 1/2015, OWNER, APX 1 HRS/WK, MAY BE DUR TRD HRS, OPERATION ENTITY FOR PERSONAL BUSINESS, CURRENTLY OWNS EQUIPMENT, AUTOMOBILES & FLORAL BUSINESS, DBA THE PEDDLER FLORAL; 9) GULF COAST PROPERTY & CASUALTY LLC, NOT INVST RLTD, REGISTERED LOCATION, P & C, 11/2019, OWNER, APX # OF HRS/WK: 1, MAY BE DUR TRD HRS, P & C BUSINESS, DBA GULF COAST HOME & AUTO; 10) STARNES BROTHERS HOLDING, INC, NOT INVST RLTD, REGISTERED LOCATION, REAL ESTATE, 5/2016, OWNER, APX 1 HR/WK, MAY BE DUR TRD HRS, HOLD CO FOR FAMILY OWNED PROPERTY; 11)STARNES HOLDINGS, INC, NOT INVST RLTD, REGISTERED LOCATION, REAL ESTATE, 5/2016, OWNER, APX 1 HOUR PER WEEK, MAY BE DUR TRD HRS, HOLDING COMPANY FOR FAMILY RE ASSETS; 12) N/A, NOT INVST RLTD, REGISTERED LOCATION, TRUST, 6/2010, TRUSTEE, APX # OF HRS/WK: 1, MAY BE DUR TRD HRS, TRUSTEE OF FAMILY TRUST; 13) JSTARNES RD LLC, INVST RLTD, 4411 CHATEAU CREEK WAY, SPRING, TX, 77386, HOLD CO, 1/2020, INVESTOR, APX 1 HR/WK, MAY BE DUR TRD HRS, HOLDS DIVIDEND & PROFIT FROM PRIVATE RE FUND; 14) LIFE SETTLEMENT BUSINESS, NOT INVST RLTD; REGISTERED LOCATION, LIFE SETTLEMENT, 11/2021, APX # OF HRS/WK: VARIES, DUR TRD HRS, INSURANCE AGENT, SELLS LIFE SETTLEMENTS THROUGH WELCOME FUNDS, INC; 15) TOTUS INSURANCE AGENCY, LLC, INVST RLTD; REGISTERED LOCATION, FIXED INSURANCE, 11/2021, OWNER, HRS/WK: 5, MAY BE DUR TRD HRS DBA FOR FIXED INSURANCE 16)ANCHOR ACCOUNTING; NOT INV RLTD; REGISTERED LOCATION; TAX SERVICES REFERRAL; 4/2023; REFERRER; APX # OF& DUR TRD HRS: 2; ERC TAX CREDITS, TAX SVCS WITH ANCHOR ACCOUNTING; 17)TOTUS BUSINESS SOLUTIONS, LLC; NOT INV RLTD; REGISTERED LOCATION; BUS SOLUTIONS; 4/2023; OWNER; APX # OF HRS/WK & DUR TRD HRS: 2; OFFER GROUP LIFE, LIFE, GROUP HEALTH, PAYROLL, & BUS. SOFTWARE FOR BUSINESS OWNERS; 18)TOTUS STRATEGY PARTNERS, LLC; INV RLTD; REGISTERED LOCATION; FIXED INSURANCE SERVICES; 5/2023; OWNER; APX # OF HRS/WK & DUR TRD HRS: 2; SALE & SVC FOR FIXED LIFE, FIXED ANNUITY, DIA, SPIA, AND LTC; 19) TOTUS INSURED SOLUTIONS, LLC; INST RLTD; REGISTERED LOCATION; INS DBA; 4/2023; OWNER; 2 HRS/WK & DUR TRD HRS; INS DBA 20) GULF COAST WEALTH MANAGEMENT, LLC; INV REL: NO; REGISTERED LOCATION; FOR MARKETING;02/2018; MANAGING MBR; 1; 1; MARKETING BRAND ; 21) TOTUS ASSET MGMT, LLC, INVS REL, REGS LOCATION, OPERATING ENTITY, STARTED: 01/2025, OWNER, PRES, 5 HOUR PER WK, OPERATING ENTITY FOR RIA; 22) NAME OF OTHER BUSINESS: TOTUS ASSET MANAGEMENT, LLC, INVS RELATED, REGISTERED LOCATION, ADVISORY SERVICES: INVESTMENT ADVISORY REPRESENTATIVE/ OWNER, STARTED: 04/2025, APX HOURS PER 40, APX HOURS: 32.5, FINANCIAL PLANNING, ASSET MANAGEMENT & THIRD PARTY MONEY MGMT; 23) Rental 2823 Garrison Tr. TX 77386

Exams

• S65 Uniform Investment Adviser Law Examination
  2001-01-17
• S63 Uniform Securities Agent State Law Examination
  2001-01-05

Designations

• Certified Financial Planner