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Current Employers
Cruz Investments & Wealth Management

605 North Broadway 2Nd Floor, Aurora, IL 60505 • United States

Current Registrations

AuthorityCategoryStatusDate
WI RA APPROVED 2025-06-12
TX RA APPROVED 2024-04-18
IL RA APPROVED 2012-06-26
  • WI RA
    APPROVED
    Since 2025-06-12
  • TX RA
    APPROVED
    Since 2024-04-18
  • IL RA
    APPROVED
    Since 2012-06-26

Branch Locations

605 North Broadway 2Nd Floor, Aurora, IL 60505 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Creative D.J. Aurora IL 11/1983 12/2018
(Dba) Cruz Investments & Wealth Management Aurora IL 04/2012 Present
Gf Investment Services, Llc Sarasota FL 10/2012 02/2019
Aurora Financial Alternatives, Inc. Aurora IL 04/1992 Present
Madison Avenue Securities, Llc San Diego CA 02/2019 Present
  • 11/1983 → 12/2018
    Creative D.J.
    Aurora, IL
  • 04/2012 → Present
    (Dba) Cruz Investments & Wealth Management
    Aurora, IL
  • 10/2012 → 02/2019
    Gf Investment Services, Llc
    Sarasota, FL
  • 04/1992 → Present
    Aurora Financial Alternatives, Inc.
    Aurora, IL
  • 02/2019 → Present
    Madison Avenue Securities, Llc
    San Diego, CA
Previous Registrations
  • 2009-09-08 → 2012-10-01
    Aurora, IL
    San Diego, CA
    Aurora, IL
    Naperville, IL
  • 2003-08-01 → 2009-09-08
    Waterstone Financial Group, Inc.
    Aurora, IL
  • 1997-10-28 → 2003-09-03
    Re-Direct Securities Corp
    Aurora, IL
Other Businesses

1. AURORA FINANCIAL ALTERNATIVES INC - START DATE 4/12/1992 - DBA IS CRUZ INVESTMENTS & WEALTH MANAGEMENT; REGISTERED INVESTMENT ADVISOR ; OWNER AND INVESTMENT ADVISOR REPRESENTATIVE OF THE FIRM ; START DATE 4/2012 ; INVESTMENT-RELATED; SPEND 40 HOURS PER WEEK IN CONNECTION WITH THE BUSINESS. 2. INSURANCE AGENT;INVESTMENT RELATED; INSURANCE SALES (LIFE, ANNUITY, HEALTH); SPENDS APPROX 10 HRS/MTH AND 10 DURING TRADING. 3. CRUZ TAX ADVISORY, LLC; INVESTMENT RELATED; PROVIDES TAX ADVICE ON QUALIFIED PLANS; SPENDS APPROX 50 HRS/MTH AND 50 DURING TRADING. 4. SPARTON EYE CANDY, LLC ; RETAIL SALES OF FINANCIAL APPROVED PRODUCTS INCLUDING T-SHIRTS, VIDEOS, BOOKS, CD'S AND DVD'S ; CREATOR OF CONTENT ; START DATE 4/28/2017 ; NON INVESTMENT-RELATED ; SPEND 5 HOURS PER WEEK IN CONNECTION WITH THE BUSINESS. 5. NOTARY;INVESTMENT RELATED NO; SPENDS APPROX LESS THAN 1 HRS/MTH. 6. AE MEDICARE SOLUTIONS - START DATE 10/2022 - NATURE REFERRING CLIENTS TO MEDICARE SOLUTIONS: ; INVESTMENT-RELATED NO; SPEND APPROX 5 HOURS PER MONTH IN CONNECTION WITH THE BUSINESS; DUTIES REFERRING MEDICARE SOLUTIONS. 7. AURORA SPARTAN RE, LLC; 1535 BRIGHTEN CIRCLE, AURORA IL 60506; INVESTMENT RELATED: NO; POSITION: OWNER / INVESTOR; DUTIES: INVEST IN REAL ESTATE HOMES AND APARTMENT COMPLEXES; 10 HOURS PER WEEK; START DATE: 4/13/2024 8. MADISON AVENUE SECURITIES, LLC; 13500 EVENING CREEK DR. N SUITE 555, SAN DIEGO, CA 92128; INVESTMENT RELATED: YES; POSITION: REGISTERED REPRESENTATIVE; DUTIES: SALE OF SECURITIES; 10 TO 20 HOURS PER WEEK; START DATE: 2/2019

Exams
CodeExamDate
S63 Uniform Securities Agent State Law Examination 1991-11-08
  • S63 Uniform Securities Agent State Law Examination
    1991-11-08
Designations
Other Names
  • Rey Cruz

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