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William Stephen Bailey

Cetera Investment Advisers LLC

Rochester, NY

CRD 1890090

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Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

  • Financial planning
  • Portfolio management (individuals)
  • Portfolio management (institutions)
  • Pension consulting
  • Selection of other advisers
  • Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
NY RA APPROVED 2025-09-05
  • NY RA
    APPROVED
    Since 2025-09-05

Branch Locations

70 Linden Oaks Office Park, Rochester, NY 14625 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
1St Global Capital Corp. Rochester NY 07/1999 10/2019
Avantax Insurance Services, Inc. Rochester NY 06/2004 09/2025
1St Global Advisors, Inc. Rochester NY 06/2007 10/2019
Bonn, Dioguardi & Ray, Llp Rochester NY 03/2015 Present
Avantax Investment Services, Inc. Rochester NY 10/2019 09/2025
Avantax Advisory Services Rochester NY 07/1999 09/2025
Cetera Wealth Services, Llc Rochester NY 09/2025 Present
Cetera Investment Advisers Llc Schaumburg IL 09/2025 Present
  • 07/1999 → 10/2019
    1St Global Capital Corp.
    Rochester, NY
  • 06/2004 → 09/2025
    Avantax Insurance Services, Inc.
    Rochester, NY
  • 06/2007 → 10/2019
    1St Global Advisors, Inc.
    Rochester, NY
  • 03/2015 → Present
    Bonn, Dioguardi & Ray, Llp
    Rochester, NY
  • 10/2019 → 09/2025
    Avantax Investment Services, Inc.
    Rochester, NY
  • 07/1999 → 09/2025
    Avantax Advisory Services
    Rochester, NY
  • 09/2025 → Present
    Cetera Wealth Services, Llc
    Rochester, NY
  • 09/2025 → Present
    Schaumburg, IL
Previous Registrations
  • 2021-09-04 → 2025-09-05
    Avantax Advisory Services
    Rochester, NY
Other Businesses

1) T. AND L.S. FAMILY TRUST FBO L.K.S. POSITION: Trustee NATURE: TRUST INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 7/29/09 DESCRIPTION: Trustee duties 2) L.K.S. TRUST FBO T.F.S.JR. POSITION: TRUSTEE NATURE: TRUST INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 7/29/09 DESCRIPTION: Trustee duties 3) L.K.S. TRUST FBO L.S.P. POSITION: TRUSTEE NATURE: TRUST INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 7/29/09 DESCRIPTION: Trustee duties 4) BAILEY WEALTH MANAGEMENT, INC. (FORMERLY WEALTH MANAGEMENT ADVISORS, INC) POSITION: PRESIDENT NATURE: WEALTH MANAGEMENT INVESTMENT RELATED: Yes NUMBER OF HOURS: 50 SECURITIES TRADING HOURS: 50 START DATE: 01/01/2000 ADDRESS: Pittsford NY , United States DESCRIPTION: FINANCIAL SERVICES ENTITY

Exams
CodeExamDate
S66 Uniform Combined State Law Examination 1999-10-19
S63 Uniform Securities Agent State Law Examination 1988-11-10
  • S66 Uniform Combined State Law Examination
    1999-10-19
  • S63 Uniform Securities Agent State Law Examination
    1988-11-10
Designations
  • Personal Financial Specialist

View on SEC IAPD

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