Donald Robert Lyons

Employer firm

Ameritas Advisory Services, LLC CRD 317245

$13.7B regulatory AUM 1,086 advisory clients

Reported services (Item 5G)

Financial planning
Portfolio management (individuals)
Portfolio management (institutions)
Pension consulting
Selection of other advisers
Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers

Ameritas Advisory Services, Llc

5900 O Street, Lincoln, NE 68510 • United States

Current Registrations

Authority	Category	Status	Date
TX	RA	APPROVED	2021-11-01

TX RA
APPROVED

Since 2021-11-01

Branch Locations

2000 E Lamar Blvd Ste 370, Arlington, TX 76006 • United States

Disclosures

1 disclosure category reported Yes on this SEC record. Read each Yes below, then review the firm’s Form ADV Item 11 guide for how disclosure questions work.

Regulatory action No
Criminal No
Bankruptcy No
Civil judicial No
Bond No
Judgment / lien No
Investigation No
Customer complaint Yes
Termination No

Employment History

Organization	City	State	From	To
Ameritas Investment Corp.	Lincoln	NE	10/1987	Present
Ameritas Life Insurance Corp	Lincoln	NE	06/1988	Present
Lyons Investment Group	Arlington	TX	07/2008	Present
Ameritas Advisory Services, Llc	Lincoln	NE	11/2021	Present

10/1987 → Present

Ameritas Investment Corp.

Lincoln, NE
06/1988 → Present

Ameritas Life Insurance Corp

Lincoln, NE
07/2008 → Present

Lyons Investment Group

Arlington, TX
11/2021 → Present

Ameritas Advisory Services, Llc

Lincoln, NE

Other Businesses

LICENSED AS AN IND INS AGT TO SELL FIXED INS PRODUCTS; *EMERGENT DEV GRP LLC; 355 TERRAMAR DR NAPLES, FL 34119; NON-INV REL; PURCHASE RESIDENTIAL LOTS; PASSIVE INVESTOR; START DATE=2/2008; *INDEXED ANNUITY SALE; SAME AS BRANCH; INV REL; SECURITY SALES; SALES AGT; START DATE=03/2008; HRS/MO=5; TRADING HRS/MO=0; INDEX SALES; *LYONS INVST GRP; SAME AS BRANCH; INV REL; DBA FOR MRKTING PURPOSES; AGENT; START DATE=07/2008; HRS/MO=160; TRADING HRS/MO=160; SALES OF INS PRODUCTS

Exams

Code	Exam	Date
S63	Uniform Securities Agent State Law Examination	1987-11-13

S63 Uniform Securities Agent State Law Examination

1987-11-13

Other Names

Don Lyons

View on SEC IAPD