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Day brief
The advisory sector recorded $790.8M in net flow on August 19, 2026, driven by $1B in total AUM gains and zero reported losses across tracked firms. Gusto Investment Services headlined the day's movers with a $691M increase, bringing its regulatory AUM to $12.7B.
Drucker Wealth also posted sizable growth, adding $120M to reach $891.2M in AUM, a 15.6% jump. Meanwhile, 10 East Partners LLC climbed 22.9%, gaining $112.4M to end the session at $602.7M.
In roster updates, Altura Private Wealth LLC joined with $129.1M in AUM among five new registrations. On the exit side, Eaton Financial Group departed with $382.2M in AUM, while net industry staffing closed up by 3 advisors and 4 locations.
Also tracked: advisors +3 · locations +4
Top 3 AUM gains · $1B tracked across 5 firms
Top 0 AUM drops · $0 tracked across 0 firms
No large AUM drops cleared the bar today.
Top 1 by reported AUM · $129.1M entered · 1 of 5 new names had AUM
Top 1 by last reported AUM · $382.2M left · 1 of 2 exits had AUM