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News / 2026-07-02

Daily Advisor News

July 2, 2026

Big movers, new names, and firm exits

Day brief

Daily Advisor News tracked $14.8B in net flow as positive moves heavily outpaced declines across registered firms. Total regulatory AUM jumped by $15.7B across 11 gaining firms and 3 declining firms. Net advisor count increased by 28, while net locations grew by 29.

The day's Big Winners were led by WESTFIELD CAPITAL MANAGEMENT COMPANY, L.P., which added $5.4B (+22.1%) to reach $29.8B in AUM. MORRISON US, LLC increased its AUM by $4.6B (+16.3%) to $32.5B, while MISSION WEALTH MANAGEMENT, LP climbed $3.1B (+22.2%) to $17B. Note that Form ADV regulatory AUM can differ from fund sizes reported in press releases.

Big Losers were headlined by SPF INVESTMENT MANAGEMENT, L.P., dropping $530.6M (-12.9%) to $3.6B. LEAFHOUSE FINANCIAL ADVISORS, LLC edged down by $13.7M (-0.1%), and AVENDUS WEALTH MANAGEMENT PRIVATE LIMITED fell $10.5M (-0.5%). Total losses across all three firms came to $554.8M.

Ten new firms joined the roster with $336.5M in reported AUM, led by LRH CAPITAL ADVISING LLC ($113.9M), UNDERDOG WEALTH MANAGEMENT, LLC ($111.9M), and ADVANCED WEALTH MANAGEMENT ($110.7M). Five firm exits accounted for $1.2B in departed AUM, led by SPUR CAPITAL PARTNERS ($879.9M), SMITH GROUP ASSET MANAGEMENT ($182.2M), and WARNKE/NICHOLS LTD. ($160M).

AUM net flow

+$16.3B Gained 11 firms
$554.8M Lost 3 firms
$336.5M New firms 3 with AUM
$1.2B Exits 3 with AUM
+$14.8B Net flow Day total

Also tracked: advisors +28 · locations +29

Big Winners

Top 3 AUM gains · $16.3B tracked across 11 firms

Big Losers

Top 3 AUM drops · $554.8M tracked across 3 firms

Hot & New

Top 3 by reported AUM · $336.5M entered · 3 of 10 new names had AUM

Exits

Top 3 by last reported AUM · $1.2B left · 3 of 5 exits had AUM