Brice Collin Falkner

Current Employers

Employment History

• 01/2007 → 09/2020
  Financial Service Center
  Trusville, AL
• 04/2007 → 08/2020
  Securities Service Network, Inc
  Trussville, AL
• 09/2020 → Present
  Cetera Advisors Llc
  Denver, CO
• 07/2010 → Present
  Falkner Financial Advisors
  Trussville, AL
• 08/2019 → 04/2022
  Rockridge Partners, Llc
  Trussville, AL
• 07/2020 → Present
  Waypoint Holdings, Llc
  Trussville, AL
• 03/2024 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2011-01-03 → 2020-09-02
  Ssn Advisory, Inc.
  Trussville, AL

Other Businesses

(1) FIXED INSURANCE WITH VARIOUS COMPANIES, INVESTMENT RELATED, SAME AS REGISTERED LOCATION, FIXED INSURANCE, START DATE 08/2020, INSURANCE AGENT, APX NUMBER OF HOURS PER WEEK: VARIES, APX NUMBER OF HOURS DURING TRADING HOURS: VARIES, SELLS LIFE, HEALTH, DISABILITY, ANNUITIES AND LONG-TERM CARE (2) NAME OF OTHER BUSINESS: WAYPOINT ADVISORY SERVICES, LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: EXPENSE MANAGEMENT; START DATE: 06/2025; POSITION/TITLE/RELATIONSHIP: SOLE MEMBER; APX NUMBER OF HOURS PER WEEK: .1; APX NUMBER OF HOURS DURING TRADING HOURS: .01; BRIEF DESCRIPTION OF DUTIES: PASS THRU ENTITY FOR PAYROLL (2) FALKNER FINANCIAL ADVISORS, INVESTMENT RELATED, SAME AS REGISTERED LOCATION, FINANCIAL SERVICES, STARTED 07/2010, REGISTERED REPRESENTATIVE APX NUMBER OF HOURS PER WEEK: 40, 32.5 DURING TRADING HOURS BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES (3) WAYPOINT HOLDINGS, LLC, NOT INVESTMENT RELATED, SAME AS REGISTERED LOCATION, RENTAL PROPERTIES STARTED 07/2020, POSITION/TITLE/RELATIONSHIP: OWNER, APX 1 HOURS PER WEEK, MAY BE DURING TRADING HOURS, BRIEF DESCRIPTION OF DUTIES: MAINTAIN PROPERTIES. (4) NAME OF OTHER BUSINESS: CAHABA CAPITAL PARTNERS ; INVESTMENT RELATED: NO ; ADDRESS: SAME AS REGISTERED LOCATION ; NATURE OF BUSINESS: OFFICE BUILDING ; START DATE: 03/2021 ; POSITION/TITLE/RELATIONSHIP: MANAGING PARTNER / PART-OWNER ; APX NUMBER OF HOURS PER WEEK: 2 ; APX NUMBER OF HOURS DURING TRADING HOURS: 2 ; BRIEF DESCRIPTION OF DUTIES: SIGN TAX RETURNS ; (5) NAME OF OTHER BUSINESS: LIFE SETTLEMENT BUSINESS INVESTMENT RELATED: NO ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: LIFE SETTLEMENT START DATE: 09/2021 APX NUMBER OF HOURS PER WEEK: VARIES ; APX NUMBER OF HOURS DURING TRADING HOURS: VARIES ; POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT ; BRIEF DESCRIPTION OF DUTIES: SELLS LIFE SETTLEMENTS THROUGH ASHAR GROUP ; (6) NAME OF OTHER BUSINESS: FIRST BAPTIST CHURCH OF TRUSSVILLE; INVESTMENT RELATED: NO; ADDRESS: 128 N CHALKVILLE RD, TRUSSVILLE, AL 35173; NATURE OF BUSINESS: CHURCH; START DATE: 1/2023; POSITION/TITLE/RELATIONSHIP: FINANCE COMMITTEE MEMBER; APX NUMBER OF HOURS PER WEEK: LESS THAN 1; APX NUMBER OF HOURS DURING TRADING HOURS: LESS THAN 1; BRIEF DESCRIPTION OF DUTIES: REVIEW AND DESIGN CHURCH BUDGET;

Exams

• S65 Uniform Investment Adviser Law Examination
  2010-10-19
• S63 Uniform Securities Agent State Law Examination
  2007-09-20