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Current Employers
Simplysmart Asset Management

San Francisco, CA • United States

Current Registrations

AuthorityCategoryStatusDate
CA RA APPROVED 2026-06-22
  • CA RA
    APPROVED
    Since 2026-06-22

Branch Locations

San Francisco, CA • United States

Ellevest

228 Park Ave S Pmb 94934, New York, NY 10003 • United States

Current Registrations

AuthorityCategoryStatusDate
CA RA APPROVED 2026-06-22
NY RA APPROVED 2021-08-31
TX RA APPROVED 2016-02-16
  • CA RA
    APPROVED
    Since 2026-06-22
  • NY RA
    APPROVED
    Since 2021-08-31
  • TX RA
    APPROVED
    Since 2016-02-16

Branch Locations

San Francisco, CA • United States

48 West 25Th Street, 6Th Floor, New York, NY 10010 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Simplysmart Asset Management San Francisco CA 01/2010 Present
Ellevest New York NY 03/2015 Present
Previous Registrations
Other Businesses

Ms. Kwan joined Ellevest, a SEC registered investment advisor, in March, 2015 as Chief Investment Officer and currently serves as its CEO. Her work at Ellevest is not expected to conflict with her obligations to SimplySmart and the firm's clients. Ms. Kwan also serves on the boards of the Lotus Campaign, a non-profit focused on housing driven solutions to homelessness and The Alternative & Direct Investment Securities Association (ADISA), a US industry association representing the alternatives investment industry. She is a member of the Advisory Council of UniFi.nxt, a certificate educational program designed for advisors and private wealth managers, the Connect Money Alternative Assets Advisory Board, and the Women's Wealth Advisory Council of California, an initiative of First Partner Jennifer Siebel Newsom. The time spent on these activities vary from month to month but typically do not involve more than one or two hours per month in aggregate. Ms. Kwan previously served as a member of Exit 182, the investment committee that oversees the endowment of Grinnell College and was a prior director for Earlystone, a private investment company.

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 1999-09-09
  • S65 Uniform Investment Adviser Law Examination
    1999-09-09
Designations

View on SEC IAPD

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